Director of Digital Marketing for an Online Tutoring and Coaching

• Implement advanced SEO strategies in line with 2024 standards, focusing on E-E-A-T and YMYL content marketing.

• Enhance personal branding and authority of both Brooklyn Letters and Themba Tutors.

• Create unique, engaging blog content linked to social media channels.

• Tailor content for a diverse audience, including clients, educators, and therapists.

• Effectively utilize Google My Business to boost organic traffic.

• Coordinate with team members for project completion.

• Facilitate effective communication within the team.

• Explore new AI technologies for administrative efficiency.

• Seek B2B partnerships in the ed-tech sector, both locally and globally.

• Oversee updates through WordPress.

• Ensure smooth website operations.

• Utilize Google Analytics and Search Console to monitor traffic and optimize content strategy.

• Work directly with the CEO and staff.

• Assume responsibilities currently handled by the CEO.

• Contribute to new content for the upcoming relaunch of the Themba 2.0 website.

• Increase web traffic through unique and engaging content.

• Expand the brand's digital presence organically without paid advertising.

• Expand customer base in Long Island, Westchester, and nearby areas in New Jersey and Connecticut.

• Build relationships with local private schools.

• Engage a global audience with strategic content.