Account Manager

Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

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Job Details

Account Manager

Kantar Media

Johannesburg

South Africa

The DStv-i team collects TV audience measurement data via panels in South Africa and across Africa. As the Account Manager, you will be required to work closely with other researchers, a team of Panel Executives and Projects Managers, as well as Head of Service, to deliver the research requirements for the service. You will be responsible for driving and delivering the research deliverables on the account, as well as ensuring that the service keeps abreast of the latest research requirements and standards in audience measurement research.

KEY OUTCOMES

1. Commercial and Business Acumen

Ensuring research best practices are implemented within the service, with due consideration of time and costs.

2. Research Responsibilities

Design / updating of research questionnaires for the various projects on the service (recruitment survey, update survey, diary survey & ad hoc surveys), considering best practice, client requirements and prior learnings.

Overall accountability for final questionnaire design, flow, wording and ensuring scripts are tested thoroughly.

Presentation to client of project questionnaires and obtaining final client questionnaire sign off.

Engaging with scripting team and project manager in the checking of scripts, ensuring feedback is incorporated resulting in the final questionnaire script sign off.

Responding to ad hoc research queries which arise while the study is in operation.

Completing ad hoc QC of data and engaging with internal QC department to ensure results are in line with questionnaire design.

Debrief of the study from a research perspective to obtain learnings.

Initiate, set up and maintain systems and standard operating procedures and the continued improvement thereof.

3. Quota Design

Ensuring industry acceptable weighting efficiencies.

Calculation of replenishment quotas considering the current panel distribution, as well as latest subscriber universe figures (panel balancing).

Client engagement to obtain quota sign off for the relevant services, considering client feedback and updates.

Effective communication to all relevant parties of the approved quotas and working closely with the Technical Liaison to ensure signed off quotas are accurately loaded in the relevant internal systems (panel management databases).

4. Data Analysis & Reporting

Undertaking analysis of the resultant questionnaire data, as well as audience measurement data.

Utilization of Instar software to complete required data analysis.

Responsibility for production of client reports and internal QC and monitoring reports, utilizing Instar and other relevant software.

Review of data to identify any anomalies and investigate as relevant with the internal teams.

Responsibility for ensuring homepage notes are updated in the software application, so users are aware of critical changes.

Monitoring and maintenance of how data is reported in the audience measurement software.

5. Communication

Develop strong relationships with all internal clients based on trust in expertise and insight shown.

Keeps client / internal team aware of questionnaire process status through regular updates.

Excellent communication skills – specifically how to distil the issues, manage client expectations and communicate in a timely manner under pressure.

Displays a solution driven approach.

6. Leadership

Continually strives to improve and maintain efficient research tools, approaches, and processes

Set standards of excellence in the team

Consistently demonstrates ability to think laterally

Actively transfers learning to others

Promotes team spirit

Maintains personal well-being and balance

Lead by example and live the company's values

CAPABILITIES

Relevant tertiary education (undergraduate degree or diploma)

Must be deadline-driven and quality obsessed

Ability to manage and motivate people within a team

Must have a sound knowledge of the research process and marketing research

Above average working knowledge of Word and Excel

Must have proven record of work experience in deadline driven pressurised environment

Developed inter-personal skills dealing with people at all levels across departments

Good negotiating and conflict resolution skills

The candidate must be a strong self-starter, who takes on initiatives and responsibilities

Maintain personal well-being and balance for self and team

Behavioural dimensions:

Strong communication skills

Strong numeracy skills

Confident inter-personal skills (ability to deal with people of all levels, and in different departments)

Good negotiating and conflict resolution skills

Assertive and confident

Innovative

Highly organized

Ability to identify process and structure requirements of a project

Quality oriented

Detail obsessed

Willingness to be accountable for project output

Ability to effectively and efficiently work independently as well as within a team when required

Willingness and ability to be a key support and advisor to Project team

Ability to successfully manage projects to strict time and quality deadlines and standards

Ability to multi-task

Ability to handle stress/work under pressure

Deadline orientated

Strategic thinking ability to add value to research results

Understanding of client needs

This role would suit a motivated professional who enjoys fostering relationships and working as part of a team, but also embraces responsibility for their work as an individual.

The successful Account Manager will exhibit strong research knowledge coupled with the ability to be proactive, solution-oriented and engage with client effectively. A good attention to detail and the ability to multi-task are essential.

Reporting Line:

Reports into Head of Service

Y67#Wwf

Country

South Africa

Why join Kantar?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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