Field Marketing Manager - Central

Job Description

Join SADA as a Field Marketing Manager - Central

Your Mission

The Field Marketing Manager - Central (based in central US region, focus on MN, WI, MI, IL, IN, OH, KY, ND, SD, NE, IA, KS, MO, OK, AR, TX, LA) is responsible for planning, organizing and executing field marketing campaigns, events and activities to generate new business opportunities and accelerate existing opportunities for the Central Region sales teams. Working closely with SADA's Chief Marketing Officer and Sr. Director of Marketing, as well as inside sales and field sales representatives, partner stakeholders, and the broader Marketing team, this position will lead and execute regional campaigns, programs and events and lead the follow-up and analysis to ensure high marketing impact to increase influenced and net new business.

This position will serve as the primary liaison between SADA's sales teams in the Central region and the centralized marketing team. This role is responsible for creating demand for SADA's solutions and services using a variety of marketing vehicles and tactics including, but not limited to, targeted field events to drive engagement and leads into the funnel, acceleration and close deals in pipeline, regional trade shows and conference sponsorships, and content marketing campaigns and messaging as needed for sales engagements. This position will work closely with the marketing ops/digital team to maximize our digital and direct marketing coverage of your territory and to leverage marketing tools to assist in the execution of and reporting on your campaigns.

Your responsibilities include:

Deliver programs within outlined budget and analyze the effectiveness of marketing programs to determine ROI aligned to Central regional marketing goals

Develop impactful communications to internal and external stakeholders including email campaign content, sales collateral pieces such as datasheets, presentations, etc.

Work collaboratively with the Google Cloud partner marketing teams to scale programs and drive net new opportunities.

Develop actionable pipeline insights by analyzing intent data and territory insights provided by Sales leadership across SADA and Google Cloud.

Build and execute ABM 1:1 and 1:few account plans aligned to regional sales team goals.

Develop and execute impactful customer and partner-facing events

Attend events/roadshows to ensure flawless execution, including sales and management prep, content and demo preparation

Manage post-event activities, including processing the list of attendees, writing lead follow-up collateral for sales, and reporting on results of outreach

Collaborate and communicate with cross-functional teams. Surface key programs and insights to Sales teams and collaborate with centralized Marketing teams by sharing field feedback to inform upcoming initiatives

Serve as a trusted advisor to Sales leadership and regional sales pods by ensuring adequate pipeline coverage, providing regular data-driven marketing updates, and surfacing subregional needs to broader marketing organizations

Provide quarterly business reviews to upper management and sales leadership

Pathway to Success

#BeOneStepAhead: At SADA, we are in the business of change. We are focused on leading-edge technology that is ever-evolving. We embrace change enthusiastically and encourage agility. This means that not only do our teams know that change is inevitable, but they embrace this change to continuously expand their skills, preparing for future customer needs.

Your success starts by positively impacting the direction of a fast-growing practice with vision and passion. You will be measured by the breadth, magnitude, and quality of your contributions, your ability to develop creative campaigns, how well you collaborate with your peers, and the marketing savviness you bring to help increase the SADA brand, execute high-impact events, and drive net new leads into the funnel.

Expectations

Required Travel - 10-15% travel to customer sites, conferences, and other related events.

Onboarding/Training - The first several weeks of onboarding are dedicated to learning and will encompass learning materials/assignments and compliance training, as well as meetings with relevant individuals. Details of the timeline are shared closer to the start date.

Job Requirements

Required Qualifications:

Based in central US region, preferably Austin, Dallas, or Chicago

Bachelor's degree in Business, Marketing, or a related field

5+ years B2B marketing experience, especially in field marketing, with specific focus in technology

Experience in the technology industry and familiarity with the SaaS / Cloud sector a plus

Experience with event planning and management, as well as speaker and budget management

Experience with Google Workspace and Hubspot automation tool a plus

Highly organized and detail-oriented with the ability to handle various tasks simultaneously, all in a very fast-paced environment

Clear, thoughtful communicator across all levels within and outside of an organization, from the leadership team to customers

Inquisitive and collaborative with a positive attitude and go-getter mentality

Quantitative, analytical, and problem-solving skills; should feel comfortable with basic data analysis and be able to use data to make decisions and provide reporting to management

Results-oriented with a solid understanding of how to prioritize and execute against a strategy

Always looking for room to improve workflows, processes, execution, relationships, etc. and able to push the boundaries of what more can be done

About SADA An Insight company

Values: SADA stands for inclusion, fairness, and doing the right thing. From our very beginning, we've championed a diverse workplace where we support and learn from each other, amplifying the impact we make with our customers. We're proud that our teams are composed of contributors who represent a wide array of backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer. Our five core values are the foundation of everything we do:

Make Them Rave

Be Data Driven

Think One Step Ahead

Drive Purposeful Impact

Do The Right Thing

Work with the Best: SADA has been the largest Google Cloud partner in North America since 2016 and, for the seventh year in a row, has been named a Google Global Partner of the Year . This year, SADA was named a Google Cloud Global Partner of the year 2024. SADA has also been awarded Best Place to Work year after year by the Business Intelligence Group and Inc. Magazine, and was recognized as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Public Cloud IT Transformation Services.

Benefits: Unlimited PTO, paid parental leave, competitive and attractive compensation, performance-based bonuses, paid holidays, generous medical, dental, vision plans, life, short and long-term disability insurance, 401K/RRSP with match, as well as Google-certified training programs and a professional development stipend.

Business Performance: SADA has been named to the INC 5000 Fastest-Growing Private Companies list for the last 10+ years in a row, garnering Honoree status. CRN has also named SADA on the Top 500 Global Solutions Providers list for the past 5 years. The overall culture continues to evolve with engineering at its core: 3200+ projects completed, 4000+ customers served, 10K+ workloads, and 30M+ users migrated to the cloud.

To request reasonable accommodation to participate in the job application or interview process, contact . SADA complies with federal and state/provincial disability laws and makes reasonable accommodations for applicants and candidates with disabilities.