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Field Sales & Marketing Specialist- Brand Store

Company:
Rawlings Sporting Goods Company, Inc.
Location:
Lancaster, PA, 17602
Posted:
May 16, 2024
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Description:

Job Title: Field Sales & Marketing Specialist- Brand Store

Department: Omnichannel

Reports to: Brand Store Managerwith dotted line reporting to MHL Manager

Location: Myrtle Beach, SC Brand Store, Phoenix, AZ Brand Store, Lancaster, PA Brand Store

FLSA Status: Exempt

General Overview: The Brand Store Field Sales & Marketing Specialist's primary focuswill be activating event-based sales / bat demos and selling product while creating awareness and driving traffic back to our brand retail store. This position will be responsible for coordinating field demos for new and existing Easton/Rawlings Baseball and Softball Products; and assists the Easton/Rawlings Product and Brand teams with player feedback, social media support, and product insights.

This position will may also be required to perform brand store duties as needed which may include but are not limited to helping with day-to-day store operations which may include but are not limited to opening/closing store operations, training store employees, assisting with customers, and providing leadership and guidance to hourly store associates.

Essential Duties & Responsibilities

Attends events and schedules demos to promote/sell Easton/Rawlings brands and products.

Executes plans to achieve high results in sales and customer service expectations set forth by the director of Retail - Omnichannel.

Leads the coordination and organization of the grass roots event schedule and activation. Attends events and sells product onsite, to players, parents, and coaches.

Develops strong local relationships with influencers, travel organizations, tournament directors, and coaches to routinely test/promote Easton/Rawlings product in the field.

Assists the Store Manager, MHL Manager, and the Category Management teams with developing reports and surveys to effectively report and organize player feedback.

Assist Category Management teams with product development initiatives and timelines by providing valuable on-field product insights.

Assists the Sales/Marketing team with Easton/Rawlings Mobile Hit Lab objectives with brand storytelling and driving sales initiatives.

Partner with Brand Marketing in executing on site activations and ensuring visual merchandising standards are upheld.

Upholds Company standards for merchandise presentation.

Ensures compliance with all guidelines involved with safety, loss prevention and cash handling procedures.

Responsible for inventory management including stocktakes & cycle counts.

Ensuring all inventory is kept securely and accurately reflected in the retail POS software.

Assists the Brand Store team with achieving store initiatives including sales objectives and margin goals.

Performs other duties and responsibilities as needed. These may include but are not limited to assisting Regional Managers - DBAT with servicing or assisting with D-BAT locations.

Knowledge, Skills, Abilities and Education Required:

Bachelor's degree in marketing or related field, or 2 to 4 years of related experience.

Extensive relationship building and experience with Travel Baseball and Softball.

Ability to travel and work from the road frequently (; may require overnight travel.

Self-motivated with a strong work ethic and exceptional drive for results.

Exercises a high degree of professionalism and confidentiality.

Excellent communication and interpersonal skills for interacting with customers, co-workers, and management.

Possesses a high level of organizational skills.

Has an acute attention to detail.

Ability to clearly understand challenges and concerns and develop resolutions.

Proven ability to work independently and cooperatively in a diverse group.

Must be proficient in using Microsoft Office applications (Word, Excel, PowerPoint)

Must possess a valid driver's license and a clean driving record; must maintain a clean driving record.

Working Conditions: Physical surroundings are generally indoor and outdoor, pleasant, and comfortable with minimal exposure to injury or other hazards. Some physical effort required, setup and tear down activities of company marketing tools. Typically seated or standing with the freedom of movement on a regular basis, handling of light materials. Will also work in general retail store setting. Travel is required for this role.

Safety Hazards: Minimal work hazards.

LANGUAGE SKILLS

Ability to read and interpret documents such as reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. Must have proven exceptional written presentation and verbal communication skills.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, and percentages. Ability to apply concepts of basic math and algebra.

REASONING ABILITY

Ability to apply common sense understanding and carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands requiring finger dexterity, and handling or working with equipment. The employee is frequently required to reach with hands and arms. The employee is regularly required to stand and walk. The employee will occasionally lift and/or move objects weighing 10-50 pounds. Specific vision abilities required by this job include close vision, distance vision, and color vision. Employee will be required to hear telephone.

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