Director of Communications

POSITION SUMMARY

The Director of Communications manages the church’s image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team.

ESSENTIAL FUNCTIONS

Develop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiences

Work with the team to develop all digital, social, video, audio, and print content

Build brand awareness, including positioning, and set guidelines to maintain the brand standard

Utilize search engine optimization, Google Analytics, social and digital platforms to expand FBA’s audience and reach

Oversee, track, analyze, and report on the performance of the website and social media

Provide oversight and direction for contractors and vendors

Recruit and train a volunteer team to assist with photography and live-stream monitoring

Oversee all legal aspects of communications such as copyrights, waivers, permissions, and contracts

Establishes protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance

Cultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations

Establish annual goals for increasing effectiveness in all areas of communications

Provide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual development

Maintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications

Explore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies

Prepare the annual Communications departmental budget for proposal to the Senior Pastor

Whatever it takes

Qualifications

Must have a growing and mature personal relationship with Jesus Christ

Must align with the beliefs, values, and mission of First Baptist Atlanta

Must be an effective manager of individual employees and teams

Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members

Must be accessible at all times for addressing emergencies that may arise

Bachelor’s degree in marketing, communications, or related study

Minimum 10 years’ experience

Minimum 3 years’ experience leading and managing a team

Robust copy-writing and editing skills

Strong knowledge of graphic design, digital media, videography/photography, and editing skills

Extensive knowledge of social and digital platforms, Google analytics, and search engine optimization

Experience in website design and development

Effective problem analysis and resolution skills

Ability to be flexible, organize, manage time and set/shift priorities while meeting deadlines

Ability to develop, plan, and implement ministry short and long range goals, as well as interpret, adapt, and apply guidelines and procedures