Retail Sales Representative

Job Description

The Retail Sales Representative is responsible for growing the Holt Cat brand within a defined geographic territory and call plan through direct customer interaction and in collaboration with the account managers for new and used sales within the Building Construction Product (BCP) family of machines, work tools, and service plans. In addition, this position will support sales-related functions such as walk-in customers, marketing initiatives, product demonstrations, and retail inventory display maintenance.

Essential Functions:

Drives the retail customer experience through management of the sales process, display inventory, lead funnel, sales campaigns, and customer interaction in collaboration with marketing and outside sales representatives

Locates, develops and maintains new prospects and existing customers for new and used equipment through customer-facing activity and technology-based solutions

Prepares and communicates machine pricing, finance options, and sales/rental agreements independently and in collaboration with outside sales representatives

Supports the Holt sales initiatives through account management, cold calling, influencing walk-in customers, and deal management from initiation to close

Influences customer purchasing decisions by emphasizing features and benefits through the use of Caterpillar’s value proposition

Demonstrates BCP inventory through the use of showroom displays, marketing tools, websites, and literature

Performs job requirements at various Holt facilities as well as off-site locations including customer offices, job sites, and neutral meeting spaces

Provides legendary customer service for internal and external customers

Meets and exceeds individual and department goals for selling, quoting, customer satisfaction results, and prospecting every month

Maintains detailed sales activity within Holt Cat’s CRM tool (Sales Link)

Manages sales order workflow and documentation through COTI

Requires regular and punctual employee attendance

Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards

Performs other duties as assigned

Knowledge, Skills, and Abilities:

Knowledge of construction and rental industry equipment

Knowledge of basic operation and applications for Caterpillar, Non-Cat Products, and Attachments

Knowledge of all shipping and receiving for all machines and attachments for operations

Knowledge of merchandising programs with HOLT and Cat Finance

Knowledge of business accounting principles

Excellent oral and written communication skills

Exceptional organizational, time management, and multi-tasking skills

Intermediate computer and related software applications skills

Advanced MS Office Suite skills with Excel, PowerPoint, and Word

Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals

Ability to compute rate, ratio, and percent and to draw and interpret bar graphs

Ability to interact with tact and courtesy and maintain a professional manner

The ability to read and understand information and ideas presented in writing

The ability to listen to and understand information and ideas presented through spoken words and sentences

Education and Experience:

High school diploma or equivalent required, Bachelor’s degree in related field preferred

Minimum of two years of work-related experience and skills relevant to the position

Bilingual preferred

Additional Requirements:

Valid Driver’s license required

Supervisory Responsibilities:

None

Travel:

Extensive travel within the assigned region may be required

We also provide excellent benefits such as medical, dental, vision, 401K plans, life insurance, vacation, and holiday pay.

Disclaimer:

Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.