Marketing Data Analyst

My team is hiring for a Marketing Automation Campaign manager for a client in Nashville, TN. This role is onsite and they are looking for candidates who are proficient in SQL! This is a growing company and one with a lot of opportunity! Please apply if you are interested.

Responsibilities:

Provides actionable overall market and customer insights to address key strategic questions.

Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.

Develop queries from scratch and analyze external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.

Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.

Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.

Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

Requirements:

Bachelor's Degree

5 years of experience in marketing automation

Thought leadership experience

Experience developing queries from scratch