Head of Brand Marketing

Nestasia is looking for a Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.

We aim to provide a very wide assortment of new and unique products to customers at affordable prices. The brand manager has to monitor and manage brand value, processes and experience in the assigned space.

Responsibilities

PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)

CREATE effective strategies and actionables, PR stories that can make Nestasia stand-out as a destination for home

DRIVE brand initiatives with external organizations and execute campaigns

EVALUATE / monitor campaign performance

COMMUNICATE effectively the brand persona and own all brand communication and brand positioning

COMMUNITY Building and consumer love, draw consumer insights

SOCIAL Media presence and growth including Influencer marketing

PARTNER with agencies/brands and carry out product integration and strategic partnerships

TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry scenario

RESEARCH new opportunities, white spaces for new product development

Qualifications

Excellent communication and analytical skills

Should have attention to details

Experience in brand management from media house/tv company will be a plus point.

Should have good work ethics and calm attitude

3-6 years marketing experience where brand campaigns have been managed.

Worked on 360- marketing campaigns

Ability to work with multiple stakeholders/ external agencies including creative

Digital media understanding, planning and evaluation

Strong creative sensibilities

High ownership and passion

Experience working on multiple projects and managing tight timelines