Digital Marketing Manager

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be a strategic thinker with a deep understanding of digital marketing channels and a proven track record of driving results. As a Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.

Responsibilities:

Developing and executing digital marketing strategies to achieve business objectives

Managing all aspects of digital marketing campaigns including SEM, SEO, social media, email marketing, and display advertising

Analysing campaign performance and optimizing tactics to maximize ROI

Conducting market research to identify trends and insights that inform marketing strategies

Collaborating with cross-functional teams to develop integrated marketing campaigns

Managing digital marketing budgets and allocating resources effectively

Monitoring industry trends and best practices in digital marketing and recommending innovative approaches

Providing regular reports and updates on key performance metrics to stakeholders

Staying updated on emerging technologies and tools in digital marketing

Requirements:

Proven experience as a Digital Marketing Manager or similar role

In-depth knowledge of digital marketing channels and best practices

Experience in developing and implementing digital marketing strategies

Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

Strong analytical skills and the ability to interpret data to drive decision-making

Excellent communication and interpersonal skills

Strong leadership and project management skills

Bachelor's degree in Marketing, Business Administration, or a related field