Creative Arts Writer & Marketing Specialist

Creative Arts Writer & Marketing Specialist (1+ Years Experience)

Louder is an entertainment company, a specialist in promoting art and culture. We exist to showcase the talents of artists and develop audiences for their work. Our goal is to facilitate the promotion of multicultural art and culture to present work that enriches cultural diversity and experience for all audiences in Australasia and other parts of the world. Louder produces around 50+ club nights, networking and other events annually. Since its inception, Louder’s events have taken place in 4 countries, across 9 cities. Louder was founded in Sydney in 2007. Headquartered in New Delhi, India with teams in Australia, NZ, and Singapore.

We are looking for a creative, collaborative and social media & marketing executive who is passionate about live entertainment to drive engagement and sales via our B2C marketing channels. You’ll play a key role in the delivery of marketing campaigns for shows, tours, events, clubs, and promotional services

This is a highly intense, result-oriented job and a full time position based out of our Lajpat Nagar, New Delhi Office.

Key Responsibilities

Working on end-to-end marketing of entertainment events & being a part of a complete buyer's journey

Come up with creative ideas to design, communicate and market events

Plan, ideate, create and publish high-engagement content (e.g. YouTube, Facebook, LinkedIn, Twitter, Instagram, Tiktok, Spotify, Snapchat and and any other digital outlets where music fans congregate online at scale) with graphic/video that reflects our different brands and voices

Pitching event tickets and sponsorships & submitting art programs (events/festivals) grants applications

Creation of social media-specific designs, including mini videos, reels, emailers as needed for events, contests, special days, activities, etc. using Canva and other software & along with creative graphic/motion designer

Develop social media page strategies to increase user engagement on brands’ channels

Plan each brand’s social media & other digital marketing programming based on monthly cadence, BAU, festive and marketing calendar. building content plans, planning year long supplementary content pieces

Deliver diligently on specific day-to-day promotional activities in a timely manner and from conception to completion

Managing social media handles - content development, social media postings, and social media inbox/comment reverts.

Develop and execute influencer marketing strategies and creative campaigns. Ongoing identification and qualification of new influencer talent, Negotiate and contract influencers

Sell events via email, sms, organic and paid digital mediums, social media, ambassadors etc

Generate leads & pitching event tickets, VIP Packages and sponsorship proposals via calls, emails, messages (incoming and outgoing)

Manage and keep CRM updated, Inbound/Outbound Calling & Tickets and VIP management. Build and update client, promoters/influencers, sponsor lists and databases. (PR, Analytics, and Research)

About you

Experience or understanding of a marketing role in music, media, culture, or entertainment is essential. Ideally you'll have worked in events.

Proven track record in delivering successful marketing campaigns, promotional services & grant submissions

Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications

Knowledge of the pop-cultural landscape & well adapted with the news & workings of the entertainment industry

Energy, a sense of humor, positive vibes, and an open & curious mind (yes, this makes a difference).

‘It’s not my job’ is not part of our vocabulary, we do everything that's required to make our business a success.

The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

In-depth understanding of social media platforms, content creation, industry trends and new technologies