VP of Marketing

Who is Litmus

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

Why join the Litmus team

You want to be a part of something great

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform.

You want to define and shape the future

At Litmus you’ll have the opportunity to influence and enable Industrial Internet of Things, the next wave of technology essential for global digitization. We’re leading the industry in machine data analytics and edge computing to feed machine learning, artificial intelligence and other applications that rapidly change the way companies operate.

You want to build and shape your career

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us.

Vice President (VP) of Marketing job description

Are you an experienced Vice President (VP) of Marketing looking for a fresh

challenge and an opportunity to join a high growth software company?

We are looking for an enthusiastic Vice President (VP) of Marketing who will not

only execute in the trenches, but also provide strategic leadership from a

market and demand creation perspective.

Vice President (VP) of Marketing duties and responsibilities

- Take responsibility for annual marketing plan, strategy, and team.

- Identify and plan differentiated and impactful marketing strategies and enablement materials for both sales and partner sales teams.

- Manage marketing budget and expenditures.

- Build, manage and coach a high-performing marketing team.

- Drive the implementation of marketing campaigns that meet business objectives and drive leads across web, social, paid ads, trade shows, webinars, and other marketing channels.

- Build marketing strategies to effectively create awareness and generate leads by working with channel partners.

- Direct and support analyst relations activities to help position Litmus as an industry leader.

- Work closely with the sales and partner organizations to align sales and marketing strategies.

- Maintain brand standards and ensure compliance across all marketing and communications channels.

- Identify competitors and evaluate their strategies and positioning and devise counterstrategies.

- Build long term relationships with internal SMEs, customers, partners, and industry influencers.

Vice President (VP) of Marketing qualifications and requirements

- 7+ years working experience as a Head of Marketing, preferably at a growth stage enterprise software company

- 10+ years of experience in enterprise B2B software

- 5+ years of work experience with Industrial related software

- Previous experience and knowledge of the manufacturing and industrial automation markets

- Previous experience working with data and cloud related companies.

- Data driven marketing leader with a focus on understanding how marketing spend is influencing ROI and revenue across every marketing channel.

- Strong experience at identifying and building repeatable and predictable lead generation channels across various marketing mediums.

- Experience creating and building social and online communities.

- Experience building and scaling high performing marketing teams.

- Outstanding communication, presentation, and leadership skills

- Sense of ownership and pride building something foundational

- Critical thinker and problem-solving skills

- Team player and ability to work closely with peers across other business functions.

Salary range- $180,000- $230,000 based on experience and qualifications

Find us at