Social Media & Marketing Specialist

Job Description

OVERVIEW:

It is an exciting time for RED VELVET, as were continuing our focus on experience strategy, fostering strong client relationships and end-to-end brand solutions via mostly live experiences (post-COVID). Never has marketing been more important to organizations, so to keep up with demands, we are looking to round out our marketing team. Were looking for a Swiss army knife of sorts who can touch multiple facets of the marketing funnel and who possesses a wide range of skills and characteristics. Were truly looking for a unicorn!

At a high level, the Social Media & Marketing Specialist is responsible for putting RED VELVETs best face forward to the world as well as developing plans to increase interest in the brand and our services. This person oversees all marketing efforts, including management of social media, the RED VELVET website, and outbound and promotional marketing efforts, drawing on the Business Development team for support and input, where needed.

Were located in Austin, Texas, and we're hoping this person will join our team in Summer 2024.

MINIMUM PERSONAL CHARACTERISTICS & SKILLS:

Possesses endless curiosity

Intuitive and perceptive with impeccable listening skills

Can make recommendations with conviction and confidence

Excellent interpersonal skills (will work with different personality types across the company)

Embrace change and open-mindedness

Scrappy - has an I can figure it out mindset

Moves quickly and acts with urgency, balancing between proactivity and reactivity

Makes decisions through a sales lens (whats best for RED VELVET)

Extremely detail-oriented (as managing multiple work streams)

Strong design eye and skillset

Is a self-starter

Passion for brands the RED VELVET brand

Working knowledge of and experience with the Adobe Creative SuiteKEY RESPONSIBILITIES:

Content Strategy & Calendar

Responsible for developing annual marketing and content strategy, including goals for the year

Complete and maintain the MASTER content calendar, tracking the plan for all active and upcoming channels to be activated, where/when appropriate

Partner with Account team to stay ahead of upcoming programs that can be effectively marketed

Assist in the development of the brief for the photographer and/or videographer to capture marketing assets and brief in advance of program (AM to write the brief)

Incorporate program highlights into content calendar and identify opportunities for case studies that can be featured on the website, in marketing materials or proposals

Partner with Ops team to promote community involvement. Typically a small campaign to encourage the community to gather donations for local non-profits.RED VELVET Website

Ensure added/ updated website development is on brand (in accordance with our style guide and website style sheet)

Update website feed with interesting and relevant content from channels, including Insights (blog), program showcases, network updates and industry highlights

Update Insights page

Publish periodic, consistent blog posts written by designated team members (in accordance to the content calendar)

Brainstorm insight topics with manager and CEO

Comment, edit, proofread & add additional internal & external links

Select compelling header image related to topic

Publish

Promote on channels

Manage/approve comments

Respond or inform necessary parties to respond

E.g., if comments are sales or hiring, inform account team or ops

Update Work section when there is a new case study to highlight

Keep plugins & other Squarespace items up to date

Analyze user data with Google Analytics (with assistance from team) and make recommendations based on whats discovered

Update careers section after Careers Specialist publishes on CareerPlug

Update team section with new hires after the person has been with the company for three (3) monthsSocial Media

Ensure social media posts and updates are on brand and in accordance with our style guide

Plan, create, publish, and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.

Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns

Development as FYI and/or to discuss other cross-promotional opportunities

Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification

Collaborate with sales and marketing teams to develop social media campaigns

Stay up to date with the latest social media best practices and technologies

Set up and optimize company pages within each platform to increase the visibility of the companys social content

Monitor SEO and customer engagement and suggest content optimization

Respond to general direct messages and comments; moderate user-generated content

Reach out to team members to share content from their daily networking outings or behind the scenes of event planning

Take advantage of opportunities to feature partners/clients/colleagues on our social channels via gift-giving, thank yous, shout-outs, etc.

Design & implement social media campaigns for follower/ organic engagementRED VELVET Internal and External Marketing Events/Efforts

Own the creative asset library, keeping it updated with any brand evolution we may add/modify

Develop creative assets for internal events and marketing-related events, with support from Creative team

Manage the internal Adobe Creative Library for Creative team to use.

Develop Marketing campaign direction and creative assets for external marketing efforts (LinkedIn, Instagram, Google, Print, Digital)

Assist Director of People & Culture with career fair ideation; how to stand out from the crowd

Manage photographer and videographer relationships, including new employee headshots w/ Bert McLendon

Lead onsite communications where necessary/pre-determined

Manage annual outbound branded marketing campaigns with support from the Business Development team

Manage client gifts, leveraging the Business Development team for fresh ideas and implementationClient Program-Related

Direct Account Leads/ creative director on photography shot list if photos are being used for marketing purposes (vs client hired)

Lead videography prep and onsite communication, manage photography prep/communication when necessary

Work with videographers and content creators to produce end-to-end collateral material for marketing purposes and social channels.

Manage event content/assets after event to ensure each is properly loaded into Google Drive, including event details, keywords & notes about any sharing restrictions, as needed

Serve as go-to for any ad-hoc photo requests from press, PR, or Visit AustinAwards

Stay ahead of current awards and new awards, notifying leadership when appropriate

Inform team and specific pods when a fitting award for their event has been identified

Counsel team on most compelling photos to include in submission, as well as copy

Lead awards submissions with input from leadership and/or any other relevant team member

Manage finances related to general awardsOnboarding new hires

Get new hire acclimated with RED VELVET brand guidelines, typefaces & email signature (first week)

Share marketing team responsibilities as part of bootcamp curriculum, coordinate new hire headshots, co-create website bio (third month)

Order business cards and RED VELVET apparel after three months of employment

Additional office and CEO marketing needs, as requested

If you made it this far & are still interested, please apply and tell us what makes you ROCK as a Social Media & Marketing Manager. No phone calls, please. We will respond to candidates who have qualified for the first round of interviews.

DISCLAIMER: This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities, and qualifications required of associates assigned to this job.

RED VELVET is an Equal Opportunity Employer.