Senior Manager - Customer Data Platform (CDP

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Are you a technically skilled, highly motivated, and proactive individual? Our marketing team is seeking a Senior Manager – Customer Data Platform (CDP). In this role, you will collaborate closely with marketing stakeholders to build Marketing CDP use cases, create relevant segmentation for personalization at scale, and optimize customer journeys and media strategies in alignment with our current and future business requirements.

You will play a crucial role in identifying and documenting marketing business requirements, describing and diagramming business processes, and assisting in the formulation, scoping, and development of overall use cases. Your analytical thinking skills will be put to the test as you occasionally challenge existing practices and develop innovative solutions.

To excel in this position, you will need to obtain a deep understanding of athenahealth's marketing, sales, service, operations, and finance domains. Effective interaction with business end users is essential, as you will be required to quickly grasp both technical and business needs. Exceptional verbal and written communication skills, as well as strong presentation abilities, are key to success in this role.

Key Responsibilities:

Work closely with marketing stakeholders to understand their use case needs and define the scope for Minimum Viable Product (MVP) and subsequent increments.

Map use cases to underlying data sources and integration flows, ensuring alignment between business goals and technical solutions.

Lead documentation efforts by creating clear and comprehensive requirements documents, breaking them down into epics, user stories, and process flows for development sprint planning.

Conduct thorough data analysis and mapping exercises to ensure accurate and efficient data flow within the customer data platform.

Act as a liaison between business units and the development team, translating business requirements into technical specifications and facilitating seamless communication.

Assist in identifying and resolving technical challenges, ensuring the data platform meets both business and technical requirements.

Collaborate with stakeholders to prioritize features, functionalities, and enhancements based on business value and impact.

Participate in regular meetings, status updates, and project planning sessions to keep stakeholders informed of progress and potential issues.

Contribute to the continuous improvement of data-related processes, suggesting and implementing enhancements to optimize efficiency and effectiveness.

Stay updated on industry trends and best practices related to customer data platforms and business analysis, bringing innovative ideas to the team.

Qualifications & Requirements:

Minimum of five years of experience as a Business System Analyst.

Bachelor's or Master's degree in Business Administration, Information Technology, Computer Science, Data Science, or a related field.

Previous experience working on projects involving business and technical requirements gathering for Customer Data Platforms in a high-velocity environment.

Solid understanding of marketing concepts, strategies, and tactics, such as customer segmentation.

Proven experience in business analysis, including requirements gathering, documentation, and stakeholder management.

In-depth understanding of data management principles, including data quality, data governance, and data lifecycle management.

Knowledge of customer data platforms and their role in enhancing customer experiences.

Familiarity with data modeling, data mapping, and database concepts.

Proficient in creating clear and comprehensive documentation, including requirements documents, user stories, and process flows.

Attention to detail in documenting technical specifications and data-related workflows.

Excellent communication and interpersonal skills, with the ability to communicate complex technical concepts to non-technical stakeholders.

Basic understanding of project management principles, with the ability to contribute to project planning and coordination efforts.

Ability to analyze complex processes, identify inefficiencies, and propose data-driven improvements.

Understanding of Business Process Management (BPM) principles and methodologies, including process mapping, modeling, optimization techniques, and automation.

Mindset of continuous improvement and openness to feedback.

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?

From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.

Our company culture might be our best feature.

We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

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