Growth Marketing Associate - (Diaspora clients)

Requirements

Brief on Client

Our client is an established property developer in Kenya focusing on high quality affordable homes based in Kiambu, Kenya.

Research Kenyan diaspora communities and understand their investment preferences, buying behavior, and communication channels.

Develop targeted marketing campaigns and initiatives to engage diaspora audiences interested in luxury real estate investments, leveraging digital, social, and community-based channels.

Collaborate with internal teams and external partners to tailor messaging, content, and outreach strategies to resonate with diaspora segments.

Monitor and analyze the performance of marketing initiatives targeting diaspora communities, optimizing campaigns based on insights to maximize ROI.

Build relationships with diaspora influencers, organizations, and community leaders to amplify marketing efforts and drive engagement and referrals.

Provide insights and recommendations to the marketing team on how to serve diaspora audiences better and enhance their experience as luxury real estate investors.

Ensure all marketing materials and messaging are culturally sensitive, relevant, and tailored to the unique needs and preferences of diaspora communities

Requirements

Requirements:

Bachelors degree in Marketing, International Relations, or related field.

Knowledge of diaspora communities and investment trends in luxury real estate.

Experience 5+yrs in multicultural marketing or working with diverse communities, preferably in the context of luxury brands or real estate.

Strong communication and interpersonal skills, with the ability to build relationships and engage effectively with diaspora audiences.

Creative thinking and problem-solving abilities, with a passion for developing innovative marketing strategies to reach and resonate with diaspora communities.

Analytical mindset and the ability to interpret data to drive insights and optimize marketing initiatives for maximum ROI.