Analytics Architect

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT). The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location & Flexibility

To help retain our deep culture of collaboration both among ourselves and our clients, this role requires residency in the state of Ohio.

The Opportunity

Analytics Architects at WillowTree lead the strategy, specification, execution, and visualization of analytics and reporting for our multi-platform software projects. They work directly with our clients to understand high-level business goals and guide the analytics process. They play a key, client-facing role on project teams starting in the strategy phase, and continuing through design, implementation, and support.

Responsibilities

Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products

Audit, select, and recommend the best analytics tool to suit client needs (e.g. Adobe Analytics, Google Analytics, Mixpanel, Amplitude)

Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase

Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams

Construct user-friendly dashboards that illustrate the value of data

Qualifications

3+ years of experience developing and executing an analytics strategy for clients and/or products

Experience creating analytics tracking specifications for web and/or mobile products that are being used in production

Experience working with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps

Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics

Effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions

You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Bonus Points

Experience evaluating a breadth of tools and platforms — Amplitude, Mixpanel, Google Analytics, Adobe Analytics, etc — and can guide clients in selecting the ideal tool for their needs

Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch

Mobile analytics or ecommerce experience

Experience migrating a client from one analytics tool to another

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.