AM / Sr. Executive - Trade Marketing

Company Profile (About iD Fresh Food)

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK.

Company size-2300+

Website-

Founder- PC Musthafa [IIM Bangalore, NIT Alumnus, is hailed as the ‘Breakfast King’ of India for offering a wide array of fresh, home-made & ready to cook food items]

No. of Manufacturing Plants- 5

Headquarters- Bengaluru, Karnataka (Whitefield)

About the Operational Model

As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.

Job Overview:

We are seeking a seasoned and results-driven Trade Marketing professional to join our dynamic team. In this role, you will be responsible for developing and executing trade marketing strategies to drive sales and enhance brand visibility within the retail channel. The ideal candidate will possess strong analytical skills, a deep understanding of consumer behavior, and a proven track record of implementing successful marketing campaigns.

Key Responsibilities:

Develop and implement comprehensive trade marketing strategies to achieve sales targets and objectives.

Collaborate closely with the Trade Marketing Manager to align marketing initiatives with overall business goals.

Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and differentiation.

Work cross-functionally with sales, product development, and marketing teams to execute integrated marketing campaigns and promotions.

Manage the planning and execution of trade shows, exhibitions, and other promotional events to maximize brand exposure and generate leads.

Build and maintain strong relationships with key retail partners, negotiating promotional opportunities and ensuring optimal placement of products.

Create compelling marketing collateral, including sales presentations, product brochures, and point-of-sale materials, to support sales efforts.

Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and tactics.

Assist in managing the trade marketing budget, tracking expenses and ensuring cost-effectiveness.

Stay abreast of industry trends, best practices, and emerging technologies in trade marketing.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

2+years of experience in trade marketing or a related field, with a proven track record of success.

Strong analytical skills, with the ability to interpret data and draw actionable insights.

Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.

Demonstrated ability to think strategically and execute tactically in a fast-paced environment.

Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Experience with marketing analytics tools and CRM software is preferred.

Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Interested:

If this role sounds like you, then apply with us! You have plenty of room for growth at iD.