Marketing Analyst - Employer Branding

Employer Branding Role at Infosys

An integral part of the Employer Branding team at Infosys, this role reports into the regional leadership of the employer brand team. It entails taking on Talent branding and marketing in India and related employer branding activities. The candidate must leverage their knowledge of the marketing discipline to design, innovative and metrics-driven candidate experiences to help potential employees understand the merits of a career with Infosys. Knowledge of social media, digital marketing, events, and creative communications to bring to life Infosys’ employer value proposition is essential for success.

The candidate will be a trusted advisor to Talent Acquisition teams to develop and execute strategies that closely align with TA goals and priorities. Build key partnerships with Recruiting, Diversity and Inclusion, Marketing, and Communications, and employee resource groups to identify opportunities and solutions to support recruiting and brand goals

Responsibilities include, but are not limited to:

Developing and optimizing our digital portfolio to target active and passive diverse talent using channels such as career site, social job sites, job boards/niche sites

Understand the talent profiles for the organization and develop a robust recruitment marketing strategy

Develop programs using sponsored jobs, paid social amplification, campaigns aligned to hiring needs in partnership with the digital and TA teams.

Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels.

Leveraging marketing best practices, talent engagement campaign strategy, social channel landscape, and measuring campaign success

Promote and communicate the employee value proposition through various digital platforms.

Develop campaigns to build brand affinity and advocacy amongst employee with a focus on building the brand ambassadors program.

Create, uncover, and articulate personal and inspirational employee stories to support the employer brand.

Monitor and measure the effectiveness of campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders

To qualify, candidates must possess:

Minimum 3 - 5 years of experience with hands on experience in running branding initiatives, marketing initiatives

Master’s degree in Marketing / Advertising / Communications

Worked for a minimum of 1- 2 years on building employer branding, corporate branding campaigns

Worked on building content for employer brand, brand

Worked on managing agencies and in-house designers

Ability to collaborate hands-on with multiple stakeholders across global markets

Maintain up-to-date reporting trackers

The ability to implement quickly