Digital Marketing Manager

Client: Major media company

Role: Digital Marketing Manager (CRM)

Duration: 8 month contract

Location: Remote (EST preferred)

Rate: $60 - $70/hr DOE

Responsibilities:

Create and execute strategic user-led CRM programs.

Develop engagement and customer communication strategies that continuously articulate and reinforce the product’s value and purpose to foster retention and increase customer lifetime value.

Leverage research, insights, and campaign results to make data-driven decisions.

Prepare and deliver quarterly business reviews to cross functional teams.

Develop and execute multivariate email testing plans.

Manage the operationalization of new features such as personalization, dynamic content, targeting, and triggers.

Define objectives and success criteria for assigned CRM programs and measure results to assess effectiveness of driving search queries.

Partner with the marketing operations and marketing technology teams for execution of programs.

Keep track of and share industry insights on the CRM landscape to help drive more informed decisions and ignite new strategies and ideas.

Collaborate with cross-functional teams including Sales, Customer Support, Finance, and others to align CRM initiatives with broader organizational objectives.

Ensure compliance with data privacy regulations (such as GDPR, CCPA) and email marketing laws (CAN-SPAM Act) in all CRM campaigns.

Create and maintain customer journey maps to ensure a holistic understanding of the customer experience and effective targeting throughout the lifecycle.

Demonstrate strong project management skills, including setting timelines, coordinating resources, and ensuring timely execution of CRM initiatives.

Generate regular reports and insights from CRM campaigns, highlighting key performance indicators (KPIs) and actionable recommendations for optimization.

Conduct ongoing A/B testing and optimization of CRM strategies, including subject lines, content, timing, and segmentation.

Past experience in email marketing platforms (e.g., Epsilon, Salesforce Marketing Cloud, Zeta Global), marketing automation tools, and analytics tools.

Qualifications:

5+ years experience in the email/CRM/Marketing Automation industry.

Bachelor's degree in marketing, management information systems, communications, business, or related field (Master's degree preferred).

Experience with consumer/audience-based email and development of Lifecycle Marketing programs.

Working knowledge of and experience with third-party email service providers and marketing automation platforms.

Analytical expertise for data-driven decision-making.

Comfortable developing and executing against a strategic agenda, and measuring success against clearly defined outcomes.

Self-starter with demonstrated capability to work in a fast-paced and deadline-driven environment.

Understand user-research and testing methodologies, and web analytics tools.

Able to work collaboratively with other disciplines including Product Marketing, Analytics, Technology Teams, Sales, Customer Support, and Finance.