Paid Search/ Google Marketing Specialist (SEM/PPC)

Paid Search/ Google Marketing Specialist (SEM/PPC)

What you’ll do:

Create campaign plans, including budget, targeting, and recommendations on Google Ads, Facebook Ads (Meta), Microsoft Ads, LinkedIn Ads and more.

Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns

Setup of accounts, tracking and campaigns with best practice guidelines

Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals

Create reports relaying complex data sets and effectively communicate performance to clients

Pace and optimize campaign spend against daily/monthly budgets

Assess landing pages used in search engine marketing campaigns

Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives

What you need:

Must have obtained, at a minimum, a Bachelor’s degree in marketing, advertising, communications or relevant field.

Strong understanding of digital marketing fundamentals and methodologies

2+ years of experience managing paid search campaigns (Adwords, Bing)

A foundation of Conversion Rate Optimization (CRO) best practices

Excellent spreadsheet skills, Excel or preferably with Google Sheets

Google Adwords and/or Analytics Certified

Experience working and communicating directly with clients

Impeccable attention to detail

Applicants must be Florida based

Bonus points

Experience in the healthcare / medical vertical

Experience with Supermetrics and other marketing automation tools

SEO experience