Sr. Account Based Marketing Manager

We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.

The Sr. Account Based Marketing Manager plays a key role in the management and execution of AppFolio’s target account strategy. This role will partner closely with the marketing, business development, and sales teams to facilitate data-driven account targeting and orchestration, including 1:1 and 1:few campaigns, that drive demand and increase engagement & Sales opportunities within our top tier accounts and strategic territories.

Your impact:

Identify and prioritize target accounts using a data-driven approach, in partnership with Sales to support their outbound strategy and overall business objectives

Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate

Research & craft personalized programming tailored to individual accounts leveraging persona pain points and challenges

Develop & execute scalable campaigns that allow us to drive engagement within our priority segments

Create a connected, customer-first experience at regional and national events to promote awareness and drive demand

Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed

Communicate ABM program performance and status of top accounts to key stakeholders and leadership

Qualifications:

Experience working at a B2B technology company, preferably SaaS

A strong partner who can collaborate cross-functionally, manage by influence, and hold your own in discussions with senior leaders

Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards

Experience using Project management tools to keep projects on track and ensure they are completed on time

A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.

A Self-starter who can initiate and complete new projects, measure the impact and scale as necessary

Must have:

5+ years of experience in field marketing or marketing

Deep understanding of marketing channels and tactics to leverage in account-based initiatives

Experience with Salesforce, SalesLoft, Quip or similar tools

Some travel to regional or national events

Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $107,000.00 - $148,000.00.

The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here