Senior Manager, Social Media

Job Description

About Us

We are a Los Angeles-based international beauty manufacturer/distributor. We create on trend, innovative and value driven beauty products for the top retailers in the world. We are an entrepreneurial company where ideas and creativity come to life!

Background

We are looking for a Senior Manager of Social Media to develop and execute the social media marketing strategies for Ardell, our flagship brand. Reporting to the brand director, you will be responsible for shaping the brand’s digital presence, setting the overarching channel goals, and the performance of all campaigns. You must have direct-to-consumer experience and have created amazing retailer campaigns with a social/influencer first approach. You must be adept at crafting compelling content plans, social activations, and generating the creative to support your vision.

Responsibilities

· Develop compelling social media campaigns and content that support brand marketing initiatives, new product launches and retailer support.

· Direct the creative team and content creators to produce educating and engaging static and video content in alignment with brand strategy, image, and tone.

· Lead a team of social media, content, and community managers to bring the campaigns and creative to life. This will entail providing ongoing feedback, mentoring their growth, and prioritization/delegation of duties.

· Partner with the influencer relations and PR teams to create holistic campaigns that will increase brand visibility, awareness, and EMV.

· Maintain ownership of all KPIs such as reach, impressions, views, engagement rate etc. that will ultimately drive in-store and .com sales.

· Analyze and interpret campaign and content performance to inform optimizations and share those learnings/insights with the executive, marketing, and cross-functional teams.

· Research competitive and social media beauty trends and inform broader marketing team regarding potential opportunities.

Qualifications

· 5 to 7 years of experience in social media marketing, with at least 3 years at a manager level, either at an agency or in-house.

· Extensive experience in all major platforms and strong understanding of algorithms and analytics in: TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest.

· Deep expertise in tools/services such as: Dash Hudson, Hootsuite, Sprout Social, Tagger, Lefty, Perpetua/cobrand, Tribe Dynamics, CreatorIQ, Canva.

· Skilled in graphic design, photo editing and video editing.

· A bachelor’s (or equivalent) degree in marketing, journalism, or a related field.

· Strong verbal and written communication skills.

· Collaborative, able to get buy-in, and build cross-functional relationships.

· Resilient and able to thrive in a dynamic, fast-paced environment.

· Passionate about beauty trends, new products, and content creation.

For consideration, please send your resume and work samples. Our benefits include medical, dental, vision, paid time off, holiday pay, retirement plan, supplemental and voluntary life insurance.

Job Type: Full-timeCompany Description

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With fifty-plus years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.

Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.

Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean + Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few. With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 180 countries and is sold exclusively through distributors and wholesalers.

American International Industries is committed to creating innovative, market-driven products, providing both the consumer and the beauty professional quality and value.

Each of our product lines possesses considerable brand equity and a distinct heritage. Our commitment to quality, value and innovation has led to highly visible, category-leading brands, placing American International Industries at the forefront of the beauty and personal care industries.