Senior Account Director

We are Influence + Impact.

MSL is an award winning agency, including winner of the SabreAwards, Canadian PR Agency of the Year! As part of the fast evolving PR and social media discipline, we are constantly innovating and making it our mission to ensure we are thinking and doing the next and the new. Which makes our environment a very agile and exciting place to work!

MSL is known as a strategic communications powerhouse, with deep expertise in consumer and corporate PR. Specializing in delivering multichannel, creative campaigns for some of the world’s most iconic brands, all our campaigns lead with creative storytelling and are rooted in big ideas driven by sophisticated data insights.

MSL is also a trailblazer in influencer marketing, having created some of the country’s most recognized campaigns. We were there over twelve years ago navigating the social influencer space and as a result, we’ve pioneered truly unique approaches to reaching Canadians through influencer content. As part of our thirst for continual evolution, we have further transitioned and made the leap to expand our capabilities into digital marketing, managing high profile social and digital campaigns for several CPG, gaming, retail, financial services and healthcare brands.

As part of the Publicis One network, we have a close working relationship with our sister agencies, including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Sapient and Zenith.

We are passionate about culture. Built on a foundation of collaboration, we are excited by innovation, and our employees are encouraged to aspire to entrepreneurialism. MSL is a place where your voice is heard and your opinion counts. We are leaders in our space and on a strong growth trajectory. Our existing team of highly engaged individuals are constantly pushing themselves to succeed, working on stimulating challenges in a varity of areas that push us to think in a different way. We have a focused commitment to career development and personal success; we care about our people and cultivating a great environment where people feel proud to work

Job Description

The Role:

As a Senior Account Director, you will be leading account teams that develop and deliver strategic, creative programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

You will play a key role in leading planning on your accounts.You will bring your experience in understanding how powerful insights drive strategy and shape 360 fully integrated communications plans.Strategic planning and big idea thinking are essential skills for this role.

You will play a key role on business development. We have a strong growth culture and are looking for leaders that are great presenters, able to build creative, strategic plans, and win the room in a pitch. Budgeting, strategic planning and big idea thinking are essential skills for this role.

You will be a key member of our Senior Leadership team and play an integral role in steering our agency’s future and talent agenda.

We’re looking for a passionate team player with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients.

As part of a publicly-traded company, you will be required to manage budgets and work with our finance team to forecast on a monthly basis.

Some of the amazing work you’ll do:

First and foremost, you’ll put clients at the center of everything you do – you’ll take the time to understand the client’s environment, business trends for the industry segment and products and organizational dynamics in order to provide counsel that will play a significant role in driving the success and reputation of our clients

Put your exceptional account management skills to work in developing solid client relationships and working with some of the biggest brands out there: keep in contact with clients, anticipate their needs, offer new ideas, and provide expert counsel and outstanding overall account service

Play a strategic leadership role with our team of top talent – managing staffing mix on accounts to meet projections and budgetary requirements while ensuring each team member has a clear understanding of expected performance and their contribution to objectives

Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients

Drive new business through participating in and leading client pitches specific to social and web strategies, investigative research, campaign analysis, monitoring, etc.

Build industry regard for MSL Canada’s capabilities through professional activities and community involvement keeping MSL’s name visible and developing key contacts

Manage multiple facets of client programs including research and insights, strategy development, campaign execution

Utilize your expert writing skills to draft, edit and provide feedback on a full range of highly engaging content

Sell in big ideas within an integrated agency model

The sky is the limit with creative thinking – bring your A game and encourage others to think outside the box

Use your knowledge of industry & brand best practices for PR, influencer relations and social media to innovate on how we do things

A strong people leader you will coach, develop and mentor a team of highly engaged individuals to empower them to succeed

Contribute to MSL’s inclusive culture as a coach and mentor to team members

Qualifications

Who you are:

You have broad and increasingly senior experience in public relations in B2C and B2B

Extensive experience in media relations, social media, event management and influencer relations

Strong proficiency in social platforms (Facebook, X (Twitter), TikTok, LinkedIn, Facebook, Pinterest, YouTube, Instagram, etc.…), and base knowledge of effective measurement frameworks for social programs

Passionate about evolving into the digital space and follow those trends and practices closely

A proven track record of developing and leading creative public relations strategies and programs

With a growth mindset you are passionate about growing business – cross-selling/up-selling and prospecting new clients

Entrepreneurial spirit and excitement to become an integral part of a new kind of agency

Collaborative and transparent, you keep teams and senior leadership informed to ensure alignment

You have successfully grown and lead high performing teams with a demonstratedly adaptable leadership style to empower diverse groups to achieve goals, meet client needs and develop new skills

A desire to learn and grow – you seek to develop professionally through formal programs and new experiences, you are always looking to educate yourself on what is up and coming in the industry

A passion for working with exciting international brands

Strong financial acumen and organizational discipline to closely manage budgets and account profitability

Strong initiative as an entrepreneurial thinker taking independent actions and calculated risk

Ability to be flexible in a changing work environment and work well under pressure

Additional Information

What we’re offering:

Meaningful work where you can have a direct impact working on some of the biggest brands out there!

A culture of entrepreneurship, creativity, growth and collaboration

Work with top talent at an award-winning agency on a serious growth trajectory

A focused commitment to career development and personal success – let us help you

Highly competitive compensation and benefits package including substantial time off policies (like really. It’s a big deal)

Oh, and did we mention the perks?!

All staff meetings so you’re always in the know

If you are interested in applying for this position, …. Note that only those being considered for an interview will be contacted.

Thank you very much for your interest in working at MSL Canada. We look forward to meeting you!

MSL Canada is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.