Senior Associate Branding

About NPCI Bharat BillPay

The Bharat Bill payment system is a Reserve Bank of India (RBI) conceptualized system driven by National Payments Corporation of India (NPCI). It is a one-stop ecosystem for payment of all bills providing an interoperable and accessible “Anytime Anywhere” Bill payment service to all customers across India with certainty, reliability and safety of transactions.

Bharat BillPay - The One stop destination for all recurring payments We offer you to join our esteemed Organization & be part of NPCIs Vision – “To be the best payments network globally”, Mission – “Touching every Indian with one or other payments services.

We’re looking for seasoned professionals in branding and campaign execution to join our team, enhancing Bharat BillPay’s brand visibility across both industry and consumer landscape.

Job Title: Senior Associate - Branding

Job Type: Permanent, Full-time

Function: Marketing

Business: NPCI Bharat BillPay Limited

Location: Mumbai, Goregaon

Experience: 5+ years

Qualification: MBA in Marketing from a reputed college (Full time)

Duties and Responsibilities:

Develop and oversee the brand strategy to facilitate the expansion of new or existing categories and products

Collaborate with creative agencies, media outlets, and production houses to strategize and implement brand campaigns across various channels, including digital, television, out-of-home, Radio, BTL

Develop product videos and collaterals, curate partner testimonials, enhance employee engagement, design marketing mailers, and coordinate event collaterals, among other duties

Execute targeted marketing campaigns, initiatives and research to enhance product and customer awareness and maintain the relevance of Bharat BillPay brand across markets

Oversee Bharat BillPay brand to ensure uniform brand positioning and messaging across all marketing channels, both digital and offline. Uphold brand guidelines and monitor brand performance in the market

Formulate strategize to drive marketing campaigns and communications, aiming to enhance product branding, positioning and build client relationships in specific geographic decisions

Engage with Bharat BillPay ecosystem partners to coordinate co-marketing efforts and identify opportunities for brand synergy and growth

Continuously assess markets and explore new marketing initiatives and campaigns by monitoring developments and market trends in the regions with potential business opportunities and provide support to the business development team in client solutioning

Work closely with the operations and product development teams to recognize and address partner and other relevant entity requirements and inquiries in a proactive manner

Collaborate with leaders across channels to align efforts in driving the transformation and adoption of Bharat BillPay offerings and services as a recognized brand

Primary Skills:

Deep understanding of Brand marketing fundamentals

Analytical Mindset with a focus on market research and customer/client centric approach

Effective interpersonal abilities and presentation skills for engaging with both internal and external stakeholders

Ability to analyse data and solve problems using a data-driven approach

Passionate about networking and having strong negotiating skills

Requirements:

5+ years of experience in Brand Marketing

Prior experience in handling brand communications and agency

Prior experience in developing brand concepts

Expertise in running ATL and BTL marketing campaigns

Knowledge of payment networks and corresponding marketing strategies and initiatives

Ability to influence strategic decision makers

Effective communication and interpersonal skills

Knowledge about digital payments is an added benefit