Digital Marketing Specialist

We MPM Private Limited are leading manufacturers of Foundry Consumables used and applied in the critical spectrum and eco system of casting preparation. The ideal candidate will have a passion for all things marketing and technology.

You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Education Any Technical Graduate / Bachelor degree in mktg, communication.

Min Experience 4 years

Work Location M-22, Hingna MIDC, Nagpur

Digital Marketing (Roles & Responsibilities)

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Assist in the formulation of strategies to build a lasting digital connection with consumers

Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand

awareness

Be actively involved in SEO, SEM, PPC efforts (keyword, image optimization etc.)

Conduct market research and competitive analysis to identify industry trends and new growth opportunities

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools

Acquire insight in online marketing trends & keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Assist in the formulation of strategies to build a lasting digital connection with consumers Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO, SEM, PPC efforts (keyword, image optimization etc.) Conduct market research and competitive analysis to identify industry trends and new growth opportunities

Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools Acquire insight in online marketing trends & keep strategies up-to-date

Maintain partnerships with media agencies and vendors Skills Required Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts & best practices Experience with B2C social media and email campaigns

Knowledge of website CMS and marketing automation tools

Working knowledge of advertisement serving tools Familiarity with UI/ UX design principles and best web design practice.

Skills and experience in creative content writing and Graphic Design. Analytical mindset and critical thinking Excellent communication and interpersonal skills

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