Social Media Coordinator

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

General Position Summary

The Social Media Strategist is responsible for implementing our social media strategy via our social channels in order to increase our online presence and improve our marketing and sales efforts. This role will live and breathe social media with the goal of being a leader in the social space. Using creativity, innovation, passionate storytelling and premium copywriting, this role will be monitoring our social media channels with the goal of raising brand awareness, growing and maintaining our social presence, and implementing traffic driving tactics to our store locations to increase in-store sales.

This role will be responsible for driving our social narrative, enhancing our brand’s image, improving digital communication with our customers, and encouraging growth through highly effective social campaigns.

Principle Duties and Responsibilities

Implement and manage our social media strategy by posting, curating, editing, and monitoring content, - with a focus on Tik Tok/Reels first strategy as well as engaging with and responding to commenters.

Manage the company employer brand profiles on Facebook, Instagram, Twitter, TikTok and other up-and-coming social channels.

Create and push high quality and compelling text, image and video content - tapping into relevant stories.

Maintain a 2-way conversation in your content creative approach to drive conversion and deliver on Brand/Social vision.

Develop copy for all consumer touchpoints (social first POV) and for blog including sales promotions, product highlights and Ambassador features.

Monitor and share digital and industry latest trends and best practices. Be a key influencer/trusted advisor to engage our community and help set direction for social media communication moving forward

Analyze key metrics and tweak strategy as needed

Create and manage monthly social media calendars for US and Canada channels

Measure and report on the successes and learnings from social media campaigns, as well as social media KPIS

Identify and communicate with influencers via social media to create a strong network

Collaborate and present to internal teams on campaigns, events, and results

Social, creative and production duties as needed to execute against the marketing plan.

Job Required Knowledge & Skills

BA in Marketing or related field

1-3 years of experience in social media or similar role

Social media savvy, with excellent knowledge of Facebook, Instagram, Twitter, YouTube and other relevant platforms

Experience with social media management tools (SocialBakers, SproutSocial, Buffer, Hootsuite, etc.)

Preferred experience with tools such as Adobe Creative Suite, Social Studio, Wordpress and more

Superior writing skills, with exceptional ability to produce error free writing

Ability to keep current on social media best practices

Experience with audience and buyer persona research

Preferred Job Required Knowledge & Skills

Good understanding of social media KPIs

Critical thinking and problem-solving skills

Team player with great interpersonal and communication skills

Well organized with good time-management skills

Ability to maintain the company brand voice and communicate properly with customers

Flexibility to work nontraditional work hours to monitor social channels on nights and weekends

Ability to stay current and follow sports and fashion trends

Reports To

Director of Social

#LI-TC2

EEO Statement:

Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Notice to Applicants:

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Need accessibility assistance to apply?

Applicants who require accessibility assistance to submit an employment application, please email us at . A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 18315

Location: Corporate Office