Director of Customer Engagement

Kensington Tours is an award-winning luxury tour operator offering tailor-made, private-guided experiences to the world’s most extraordinary destinations. Our brand promise is ‘to create the experience that changes the life’, and with our growth plans, we are looking for passionate and highly motivated sales professionals with travel experiences to be part of our fun, collaborative, and engaging team.

To learn more about Kensington Tours, visit kensingtontours.com

Job Description

We’re looking for a Director of Customer Engagement to help build the brand and business for one of our luxury travel brands, Kensington Tours. Reporting to the Head of Marketing, you will be responsible for building and implementing strategies to retain our existing customer base, enhance customer loyalty, and drive customer engagement. This position requires a results-driven individual with a deep understanding of the travel industry, consumer behavior, and customer relationship management. As the director, you will lead a team dedicated to creating personalized communications to foster long-term relationships, and maximize customer lifetime value.

Responsibilities

Develop and manage our customer retention strategy and optimize key performance indicators including customer lifetime value and retention/churn levels

Dive into customer data and craft high-impact retention growth strategies at key points in the user funnel; using data, define customer segments that you’ll use to power personalized CRM and loyalty campaigns, driving growth from first time users and power users alike

Work closely with our marketing, product and research teams to build and iterate on retention marketing campaigns across key channels such as email, push/in-app, social and other forms of marketing

Conduct, analyze, and present customer retention research on a regular basis to drive data-driven decisions as well as inform other key stakeholders of key strategic insights

Collaborate on marketing strategies to grow the business based on solid analysis, including: client behavior, purchase propensity, channel optimization, etc.

Effectively communicate strategy, objectives, and performance results cross-functionally

Ensure product communications align accordingly with Client experience and communication strategy

Improve product cross-sell rates through efficient targeting and communications

Optimization, profiling and segmentation to drive message relevance

Manage implementation of the growth and retention marketing plan and manage expenses versus plan

Lead the development of engagement initiatives such as personalized communications, surveys, and feedback loops to enhance customer satisfaction and improve the overall customer experience.

Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply learning

Recommend product and feature utilization through a structured program of education, communication, incentives, tools and “wow” moments

Your skills and experience:

5+ years of digital mobile, desktop, and in-app performance marketing with a focus on user retention and subscription/membership services

You live and breathe a deep understanding of customer retention metrics and measurement

You have a love for offering travel experiences that change your view of the world

Focus on using analysis and insight to drive change and performance improvement

Proven experience and knowledge of Salesforce and marketing tech stacks

Experience in a dynamic, startup environment

An enthusiastic team player who is comfortable working with all department leaders

Results driven marketer with a proven quantitative and analytical skills; should be extremely comfortable with Excel and analytics reporting tools and Hubspot CRM platform

A proven track record of designing and delivering customer journeys that have measurable improvement on lead conversion, customer retention, and customer spend

The person who will love this job…

Have passion for the consumer; be an insights-driven marketer.

Bring a data first approach.

Thrives in a fast-paced, high-performance entrepreneurial environment with the ability to roll up their sleeves and get to work with minimal oversight.

Is a team player: able to manage and motivate people and build strong relationships with partners and business stakeholders.

Personally appreciates travel and luxury, and is passionate about the powerful emotional and cultural drivers in the space.

Qualifications

7-10 years’ experience building retention and loyalty marketing plans and teams.

Demonstrable experience of influencing growth.

Fluency in CRMs, audience segmentation strategies, and aligning audiences to objectives – and has used HubSpot or something similar.

Strong analytical capabilities with proven expertise in problem solving and multiple project management.

Strong understanding of ad metrics. You’ve run A/B tests, and are comfortable reporting and building dashboards to show RoAS, etc.

Experience in a premium/luxury business. Understands luxury clientele with a clear sense of the style and brand consistency required to attract them.

In depth experience developing and executing marketing plans

Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence.

Strong communication skills: you can present information (both written and oral) clearly and concisely across all levels within the organization.

Travel industry experience a plus.

Bachelor’s degree, college diploma, or other relevant post-secondary achievement.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

We thank all candidates for their interest however only those selected for an interview will be contacted.