Marketing Researcher - WhatsApp

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.

You’ll partner with Marketing to understand the needs of key audiences and help inform marketing programs and communications to articulate the value of WhatsApp to consumers in a way that is relevant and compelling.

Creativity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. If, you thrive in a fast paced, rigorous environment with a focus on driving impact, we would like to speak with you.

Responsibilities:

Marketing Researcher - WhatsApp Responsibilities:

Design and execute innovative and impactful quantitative and qualitative research, partnering with WhatsApp consumer marketing organization

Develop actionable insights and high impact deliverables that will shape marketing and communications strategy, positioning and messaging, and inform the product roadmap

Qualification and experience:

Minimum Qualifications:

8+ years of qualitative and quantitative primary research experience

Experience independently executing full-cycle research

Tech sector experience

Experience with Microsoft Excel, survey tools (i.e. Qualtrics), and statistics software (i.e. SPSS)

Preferred:

Preferred Qualifications:

Strategy development

Data analysis

Cross functional collaboration

Sense of urgency