Sr. Manager, CRM & Email Marketing

Job Description

Description:

It’s never just a job at TMRW Sports Group. It’s a way of life! We live and breathe entrepreneurial spirit, innovation, and sports. We believe each role is as unique as the person who does it. Reporting to the Director of Digital Operations & Product, the Sr. Manager, CRM & Email Marketing will be the primary stakeholder of the email marketing strategy, building on innovative technology and personalization, and creating digital content that engages fans and grows our audience. They will play a key role in the execution of our CRM strategy and continued integration and roadmap. This person is comfortable working across teams and with external partners to support business priorities, having experience and expertise in all facets of the digital customer journey lifecycle.

Responsibilities

Drive the execution of TMRW & TGLs email marketing strategy in alignment with audience engagement goals, working closing with the marketing, social, content and creative teams.

Ensure email campaigns are robust and capable of delivering target engagement, activation, and sales traffic for the organization, while delivering a premium customer experience through proper circulation, frequency and audience selection.

Develop scalable customer journeys for all segments and ensure coordination across B2C marketing to manage key connection points between TGL League and TGL Teams.

Understand and develop connected customer engagement strategies that are measurable and automated, with a focus on the Salesforce Marketing Cloud suite of products.

Provide ongoing campaign performance analysis, evaluating the effectiveness of audience strategies, segmentation and frequency driving higher engagement.

Establish KPIs, develop measurement and analytics plan, monitor data integrations and ensure data quality.

Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language.

Interact with both functional and technical stakeholders in order to understand requirements and craft comprehensive solutions that enable delivery with speed, agility, and stability.

Liaise with external agencies and partners for platform setup and ongoing processes and deployment to Salesforce Marketing Cloud.

Brief and manage development of copy and visual layout of all emails using best practices; optimize creative assets based on performance results to achieve business objectives.

Develop communications strategy for emails within brand campaign, working closely with creative team to integrate key assets and content into email cadence. Requirements:

7+ years of experience in digital marketing, email marketing, and/or CRM management

Detail-orientation with the ability to quickly assimilate and apply new concepts, business models, and technologies

Experience with the core capabilities of the Marketing Cloud platform including Email Studio, Automation Studio/Journey Builder, Contact Builder, and Content Builder

Understanding of functionality and processes of Sales Cloud (Accounts, Contacts, Leads, Opportunities, Sales Paths, etc.)

Salesforce Certifications preferred, including: Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Email Specialist, Marketing Cloud Developer, Administrator, Platform App Builder

Location

This role is based at our headquarters in Winter Park, FL.

TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.

TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.