Director of Marketing, Health Plans

Job Description

At Two Chairs, we're building a world where everyone has access to exceptional mental health care. We've brought together a remarkable team at the intersection of clinical care, design, and technology to change the way people find therapists who can help them. We're united by our personal experiences with the mental health care system and a desire to build a better one for everyone. With that, we're excited and honored to have been recognized as a 2024 Great Place to Work and one of the 2023 Bay Area Best Places to Work.

Diversity, equity, and inclusion are the principles guiding how we build our business and teams. We encourage interested candidates from diverse backgrounds to apply even if they don't think they meet every expectation of the role.

Perks & Benefits

To support you at work, we offer some fantastic perks and benefits that reflect our mission of self-care and support, including:

Equity in a high-growth start-up

PTO program, including a Winter Office Closing: Christmas Day (Observed) through New Year's Day

Comprehensive medical, dental, and vision coverage

One-time $200 Work from Home reimbursement

Annual $500 professional development stipend to support your professional development

Annual $500 subsidized company contribution to your healthcare FSA

Annual $500 wellness stipend to encourage and support a well-rounded and healthy lifestyle

Paid parental leave

About the role

As the Director of Marketing for our Health Plans segment, you will be a key member of a small but quickly growing marketing organization and will help determine the way we go to market with health plans, payers, and their related organizations. Part Product Marketer, part Field/ABM marketer, you'll be setting up Two Chairs for success with our payer prospects and customers.

You will be responsible for being a conduit between the sales, marketing, customer success and product organizations, working with other marketing stakeholders to build B2B go-to-market plans, developing and delivering product demos, leading the development of our sales enablement tools, driving our presence at owned and industry events and more.

As a seasoned marketer, you'll help us strategize on reaching enterprise-sized health plans, which require a multi-threaded approach. You'll exhibit creativity in delivering initiatives and experiences that attract and delight prospects—as well as those that help us get noticed by existing customers. And you'll work deeply with our business development team, and our Chief Commercial Officer to extend and deepen our prospect conversations daily, understanding personas, developing pitches, and building programs and materials that move the needle. You will initially report to the SVP of Marketing. Ultimately the B2B Marketing team will grow, and we anticipate that you will evolve along with it; we envision you becoming more specialized and more focused as Two Chairs expands.

Core Areas of Responsibility

Health Plan Business Development Enablement [60%]

Positioning and development of tools related to work with health plans

Take the lead on our conference participation and custom events, managing the resources needed across Two Chairs

Conferences and Events [25%]

Take the lead on our conference participation and custom events, managing the resources needed across Two Chairs

Health Systems Business Development Enablement [15%]

Positioning and development of tools related to work with health systems

Impact and Success Indicators

Where you'll make an impact in the first 90 days:

Define go-to-market strategy and develop a clear understanding of Two Chair's position in the market

Help build our understanding and segmentation of target partner organizations, as well as individual roles/titles within each organization

Work cross-functionally with Two Chairs' clinical research teams to refine our positioning strategy

Serve as a day-to-day contact for our partners in business development, encouraging good digital hygiene, and understanding and recording the needs and interests of individuals in our prospect pipeline.

Bring together stakeholders to release a new version of our core presentations, infusing creativity to differentiate Two Chairs from other organizations

Build briefs to develop video assets, landing pages, and case studies

Where you'll make an impact in the first year:

Reduce lag time in pitches by becoming a go-to expert in product specifications, serving as a source for answering objections, and as a go-to person for determining the viability of prospect requests for customization, etc.

Continue to improve our understanding and segmentation of target partner organizations, as well as individual roles/titles within each organization

Continue to improve our storytelling for each title/role

Develop and/or work with the team to develop world-class materials including presentations, brochures, video assets, landing pages, emails, promotions, direct mail, case studies, whitepapers, and more

Work with our data team to solidify marketing claims that are built upon internal quality measures

Take the lead on our B2B conference calendar, strategy, approach, and presence

Develop owned, custom events, including securing and managing vendors, staffing, and tracking results

You'll be successful if you are/have:

Passion for making an impact with an organization that is delivering life-changing care

Significant experience working in marketing B2B spaces with demonstrated ability to grow KPIs year over year

Extensive healthcare experience, serving in a marketing capacity in an organization that creates deep partnerships with health plans or health systems.

Comfort being in a high-paced startup environment

Strong understanding of business strategy, healthcare, and payor relationships

Ability to recommend and execute against thoughtful quantitative KPIs—including goals for initiatives that can be difficult to measure

Data-driven storyteller who is comfortable with working with numbers, analyzing quality metrics, and developing new marketing claims

Excellent project management skills, adept at leading multiple cross-functional projects simultaneously

Skilled in vendor negotiation and vendor management

Digitally savvy, with strong ability to use tools like Salesforce.com, Hubspot, Looker, and to learn new tools quickly and efficiently

Highly communicative

Committed to delivering exceptional quality work

A strong understanding of the mental health landscape with a passion for improving the industry

Low ego and data and outcome-driven

Deeply empathetic

Pragmatic

Please stay alert to protect yourself from sophisticated job scams during the recruiting process.

Only emails that come from twochairscareers.com or twochairs.com are legitimate recruiting messages. Our People Team will not send emails from other domains, or message you using WhatsApp or text messaging in the initial stages. We conduct all interviews by phone or Google Video, and we will never ask you for money or to download software.

More tips from the FTC to avoid job scams:

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All applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.