GMP Technical Lead Digital Marketing)

Job Title: GMP Technical Lead ( Digital Marketing)

Location: Onsite to Fosters City CA (Locals only)

Job Type: Full-Time

Job Description:

The ideal candidate should be well-versed in Google Marketing Program, Google Analytics, and Google Tag Manager, along with having in-depth SEO analysis skills across various marketing programs

Job Description for Senior Technical Lead (Onsite) – Digital Marketing Program – (GMP, GA, GTM and SEO role )

Primary (Must have skills)*

• GMP Roles and Responsibilities:

• Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication.

• Excellent in Analysing performance data and optimized campaigns for better performance.

• Analytics strategy

• Analytics dashboarding skills

• Apart from GA4 and GTM, Tools like hotjar, SiteInprove etc

• Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI.

• Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals.

• Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement.

• Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic.

• Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions.

• SEO roles and responsibilities:

• Conducting market research to better comprehend prevailing consumer behaviours.

• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.

• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.

• Affiliated marketing.

• Experience in SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue.

• Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion.

• Planned and performed keyword research, in SEO.

• Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product.

• Created a holistic paid acquisition strategy which improves ROI.

• Collect A/B testing data to improve campaign performance, leading to avg improvement (campaign start to campaign end)

• Email marketing strategy for product based on user engagement to increase the revenue.

• Conducting market research to better comprehend prevailing consumer behaviours.

• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.

• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.

• Managed Social media campaigns and reviewed all website content to optimize it.

• Qualifications:

• 8-10 years' experience working in a marketing or related role.

• Experience managing marketing email campaigns.

• Experience with Marketo or similar marketing automation system.

• Familiarity with Salesforce or any other similar CRM.

• Demonstrated experience working in an analytics/data-driven roles.