Social Media Marketing Specialist

Social Media & Digital Marketing Specialist

Introduction

This role will work directly under the guidance of the Director of Marketing, forming a cohesive unit dedicated to propelling Balani’s marketing initiatives. As part of our marketing team, the initiatives listed below will be undertaken collaboratively, combining expertise and vision to amplify Balani’s presence in the digital and luxury spaces. In addition, collaboration with sales and operations teams is essential to gather content, feedback, and ensure alignment across all departments, fostering a unified marketing approach.

Organic Social Media

Instagram, Facebook, YouTube, Pinterest, LinkedIn, Twitter

Develop and manage a content calendar

Produce engaging, brand-aligned content, collaborating with a graphic artist and utilizing design tools such as Canva or Adobe

Actively engage with our audience by responding to comments, direct messages, and interacting with other profiles to build community and reinforce brand loyalty

Monitor and report on content performance, leveraging insights to guide future content strategies

Paid Social Media

Instagram, Facebook, YouTube, Pinterest, LinkedIn

Plan, schedule, and execute advertising campaigns

Work alongside a graphic artist to create compelling advertisements using Canva or Adobe

Manage, analyze, and report on ad performance, focusing on analytics and conversions to optimize campaign effectiveness and ROI

Email Marketing

Klayvio

Develop and execute email marketing campaigns

Design drip campaigns to nurture leads, engage, and re-engage clients

Segment email lists for targeted marketing efforts

Monitor and analyze campaign performance

Digital Marketing

Google Ads, Google Analytics, SEO

Oversee Google Ads campaigns and monitor performance through Google Analytics

Implement SEO strategies to enhance organic search visibility and content optimization

Oversee and maintain Balani’s website

Oversee and maintain Google Business profiles

Analyze overall digital marketing performance across all platforms

Details

Salary: $55,000 - $65,000 annually

Employment Type: Full-time

Work Arrangement: Hybrid/Remote: This position allows for remote work flexibility, with the expectation that the candidate will visit our showroom office as necessary. These visits are essential for content gathering, collaboration with the sales team, and other tasks that benefit from in-person interaction. This arrangement provides a balance between remote efficiency and the need for occasional on-site presence to capture Balani’s luxury experience and foster team collaboration.