Senior Specialist

Job Description

Job Title: Sr Specialist

Location-Type: Remote

Start Date Is: ASAP

Duration: Long-term contract

Job Description:

As a Retail Media Marketing Specialist, you will play a pivotal role in developing and executing high-impact marketing campaigns across various retail media ad consoles for our diverse portfolio of eCommerce clients. You will be at the forefront of fostering client relationships, identifying innovative marketing opportunities, and optimizing campaigns to maximize brand awareness and drive sales volume.

Responsibilities:

Cultivate strong rapport through regular interaction with clients via phone and email, understanding their unique challenges and goals.

Strategize, execute, and optimize marketing campaigns within retail media ad consoles, including but not limited to Walmart, Instacart, and Target.

Proactively devise creative solutions tailored to each client's specific needs, leveraging digital marketing analytics and data to interpret trends and make strategic recommendations.

Optimize campaigns and develop launch processes to support client catalogs across multiple retailers.

Identify new marketing opportunities and repurpose existing strategies to enhance brand awareness and drive sales.

Stay updated on retail media trends and innovations to maintain subject matter expertise.

Build and execute retail media strategies across various platforms and retailers. Requirements:

Proficiency in project management tools such as Wrike, Excel, and Google Tools.

3+ years of relevant experience in Amazon Advertising, paid eCommerce, media planning, or similar roles.

2-4 years of professional experience in a client-facing capacity, preferably within an agency environment.

Bachelor's degree in a related field.