Brand Activation (Executive)

About Godrej Consumer Products

Godrej Consumer Products is a leading emerging markets company. As part of the 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our 'Good &Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

Designation: Executive

Location: Mumbai

Roles & Responsibilities:

· This role would support the planning and implementation of BTL strategy.

· Ideating, planning, and budgeting of BTL activities and activation programs in conjunction with Brand/Activation manager

· Briefing agencies and working with agencies/vendors for effective implementation

· Liaising with sales teams to create execution plans for activations.

· Managing related Marketing Collaterals and Marketing Operations for activations

· Reporting, Monitoring, Evaluating and presenting the activities/programs

Trade Activation-

· Trade expos & events

· In Salon Activity

· Courier Gifts/Hampers/Sampling for salons

· Arranging products for Influencer/ shoots and other activity

· Courier Gifts/Hampers/Sampling for salon

· Managing Tracker for Sales Leads

POSM & Salon Visibility-

· Managing POS Materials supply and courier

· Maintaining tracking sheet of POSM

· Creation of salon Standees, posters and other visibility elements

· Coordinating and Managing In Salon Branding & maintain Budget Tracker for same

· Coordinating and delivering of Retail Stands & Maintain budget tracker for same

· Overall coordination with ASM's for POSM & Salon visibility requirement

Vendor Management and Payments-

· Creation of Vendor codes

· Coordination with vendors for putting Invoice on portal

· Creation of FG Codes

· Ensure timely payment to vendors

Educational Qualification: PGDBM / MBA / MMS / MSW

Experience: 3-4 years' experience from brand/ media or activation agency. Should have experience of handling events/ Trade expos or on ground activities

Skills:

Proficient in excel, handling data

Ability to stand for long periods of time/commute and travel frequently

Agency capabilities

BTL strategy and application across channel

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.

Full time