Public Relations Specialist

Key Responsibilities:

Relations: Cultivate and maintain relationships with journalists, editors, bloggers, and other media professionals. Pitch stories and secure media coverage to increase brand visibility and awareness.

Creation: Develop compelling press releases, articles, blog posts, and other written materials to communicate key messages and announcements to the media and the public.

Media Management: Manage and grow our presence on social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Create engaging content, interact with followers, and monitor conversations to maintain a positive brand image.

Communication: Develop and implement crisis communication plans to effectively manage and mitigate any negative publicity or issues that may arise. Respond promptly to media inquiries and address any concerns or complaints from the public.

Planning: Organize and execute PR events, such as press conferences, product launches, and media briefings. Coordinate logistics, invite media representatives, and ensure smooth execution of events.

Management: Monitor and analyse media coverage and online conversations to track brand sentiment and identify opportunities for improvement. Work closely with marketing and branding teams to ensure consistent messaging and branding across all channels.

Planning: Develop long-term PR strategies and campaigns that align with business objectives and target audience preferences. Measure and evaluate the effectiveness of PR initiatives using key performance indicators (KPIs) and metrics.

Full time