Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

and implement comprehensive digital marketing strategies across various channels, with a primary focus on Google Ads and Facebook Ads, to effectively reach target audiences and achieve business objectives.

and manage Google Ads campaigns, including search, display, and video ads, to drive quality traffic, increase leads, and optimize ROI.

and execute Facebook Ads campaigns, including ad creation, targeting, and budget management, to maximize brand visibility, engagement, and conversions.

App Install campaigns across relevant platforms to drive downloads of our mobile application and increase user acquisition.

Re-engage campaigns targeting existing customers or app users to encourage repeat usage or engagement with our services.

pay-per-click (PPC) advertising strategies to allocate budgets effectively, optimize bids, and maximize ROI across all digital advertising campaigns.

thorough keyword research, audience targeting, and competitor analysis to identify opportunities for optimization and campaign refinement.

campaign performance, analyse key metrics, and generate regular reports to assess effectiveness and identify areas for improvement.

with the marketing team to develop compelling ad creatives, landing pages, and other digital assets that resonate with target audiences and drive action.

informed about industry trends, best practices, and emerging technologies in digital marketing, and proactively identify opportunities to innovate and stay ahead of the competition.

up-to-date with changes in digital advertising platforms and algorithms, and adapt strategies accordingly to maintain campaign performance and compliance.

Qualifications

Bachelor's degree in Marketing or related field

Excellent understanding of digital marketing concepts

Experience with business to customer social media and content generation

Strong creative and analytical skills

Full time