E-Commerce Executive

Of E-Commerce Executive

Job title: E-Commerce Executive

Department: E-Commerce

Geography covered: Corporate office, Manufacturing Unit.

Reports to: NSM-National Sales Manager

Matrix: Director

Summary

The E-Commerce Executive plays a critical role in driving online sales growth for our FMCG (Fast Moving Consumer Goods) brands. You will be responsible for managing various aspects of our e-commerce operations, from product listings and website optimization to order fulfilment and customer service. This role requires a strong understanding of the FMCG market and the ability to leverage data insights to develop and execute successful e-commerce strategies.

Key Responsibilities

Manage product listings and ensure accurate and up-to-date information.

Optimize website content and user experience for FMCG product categories.

Implement and manage e-commerce marketing campaigns.

Analyse sales data and identify opportunities for growth.

Oversee order fulfilment process and ensure timely deliveries.

Manage customer inquiries and complaints through e-commerce channels.

Collaborate with cross-functional teams (marketing, sales, logistics) to achieve e-commerce goals.

Stay updated on e-commerce trends and best practices in the FMCG industry.

Key Results Areas (KRAs)

Increase online sales of FMCG products by X% year-on-year.

Improve website conversion rate by Y%.

Achieve a customer satisfaction rating of Z% on e-commerce platforms.

Reduce order fulfilment errors by W%.

Develop and implement X successful e-commerce marketing campaigns.

Increase brand awareness for FMCG products on e-commerce platforms.

Optimize product listings to achieve a top ranking for relevant keywords.

Streamline the e-commerce customer journey for a seamless buying experience.

Identify and implement cost-saving measures in e-commerce operations.

Develop and maintain strong relationships with e-commerce partners (marketplaces, logistics providers).

Key Performance Indicators (KPIs)

Online sales revenue for FMCG products.

Website traffic, conversion rate, and bounce rate.

Customer satisfaction score on e-commerce platforms.

Order fulfilment accuracy and lead time.

Click-through rate (CTR) and conversion rate for e-commerce marketing campaigns.

Brand mentions and social media engagement on e-commerce platforms.

Search engine ranking for target keywords for FMCG products.

Customer reviews and feedback on e-commerce platforms.

Cost per acquisition (CPA) and return on investment (ROI) for e-commerce campaigns.

Number of successful partnerships established with e-commerce stakeholders.

Qualifications

Education: Bachelor's degree in business administration, Marketing, or a related field (preferred).

Experience: 2-4 years of experience in e-commerce or digital marketing (FMCG experience a plus).

Skills: Strong analytical skills, data-driven decision making, excellent communication and interpersonal skills, project management skills, experience with e-commerce platforms (Amazon, Flipkart, etc.), basic knowledge of SEO and SEM principles.

Knowledge: Understanding of FMCG market dynamics, consumer behaviour in online shopping, e-commerce best practices.

Additional Desirable Skills

Experience with content management systems (CMS) for e-commerce platforms.

Proficiency in data analysis tools (Google Analytics etc.).

Experience with e-commerce marketing automation tools.

Ability to work independently and as part of a team.

Desired Certifications

Google Analytics Individual Qualification (IQ) or similar certification (optional).

Skills: marketing automation,data insights,product listings management,e-commerce operations,relationship management,customer service,order fulfilment,seo,data analysis,sales data analysis,content management systeme,analytical skills,cost-saving measures,e-commerce marketing,content management systems,project management,communication skills,website optimization,google analytics,sem,fmcg market understanding,e-commerce,independent work,fmcg,e-commerce trend analysis,digital marketing,cross-functional collaboration,teamwork

Full time