Senior Marketing Manager - MBG India

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Description And Requirements

End to End Marketing Campaign Planning for India smartphone products and accessories

Media planning, execution and optimization for launch and sustenance campaigns on all relevant channels - Online, Offline, B2B

Proposition and communication development for campaigns

Local films and asset development

Influencer planning and management

Event planning and execution for relevant launch events

Ecommerce visibility, creatives and asset creation and end to end execution

Creative support for retail visibility for relevant campaigns

Develop and execute PR plans for product launches as well as Corporate PR for brand resonance and internal communication

Maintaining our social media presence across all digital channels for relevant launches, BAU/topical and for sale events, measure and report performance of all digital marketing campaigns, and assess against goals

CRM and own media management (website, social platforms etc.)

Develop and monitor campaign budgets

Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)

Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics

Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)

Collaborate with agencies and other vendor partners to ensure brand deliverables

Skill Required:

8+ years of marketing experience in marketing, preferably in the mobile or consumer electronics category (Full time MBA degree is preferred)

Very strong experience of developing marketing communication and planning digital media. ATL experience would be good to have

Strong experience of working with eCommerce marketplaces

Experience of product marketing, consumer research and PR a strong advantage

Experience of managing CRM and own media is an advantage

Strong communication skills Experience working with cross functional teams and stakeholders and delivering results in a fast-paced setting

Additional Locations:

India - Haryāna - Gurgaon

India - Haryāna - Gurgaon

India

India - Haryāna

India - Haryāna - Gurgaon, * India - Haryāna - Gurgaon

Full time