Senior Manager / Manager SEO

Lead the development and execution of SEO strategies to enhance organic search visibility, drive website traffic and organic enquiries for the different B2B & B2C business verticals of KC Overseas Education, Elan Overseas Education Loans and Franchise Business.

Key Responsibilities:

Utilize advanced keyword research tools and data analysis techniques to identify high-value keywords to drive more organic traffic and leads.

Conduct thorough market research, competitor analysis, and audience segmentation to create targeted content strategies.

Implement on-page SEO tactics, featured snippets including schema markup, rich snippets, and structured data, to improve search engine visibility.

Execute comprehensive off-page SEO campaigns, employing advanced link-building strategies and digital PR to acquire quality backlinks.

Conduct regular SEO audits and performance reviews, identifying optimization opportunities and improving website content & performance.

Work collaboratively with business units to align SEO strategies with lead generation objectives and develop customized content strategies.

Collaborate closely with internal and external content and design teams to deliver high quality content and in various formats like News, Blogs, E-books, Guides etc

Create local, national and international SEO strategies to drive relevant traffic to the website.

Implement advanced analytics tracking and reporting frameworks using tools like Google Analytics, Google Search Console, Google Tag Manager and SEMrush.

Ensure that existing content is up-to-date and help create new content that adheres to SEO guidelines.

Drive content distribution strategies through social media marketing, content syndication platforms, and influencer marketing channels.

Collaborate closely with software development teams to optimize website performance for mobile devices, resolve website technical issues, improve site loading speed & improve user experience.

Lead the recruitment, training, and management of a multidisciplinary team, fostering a culture of innovation and collaboration.

Align SEO and content strategies with sales and marketing teams to drive synergies and maximize ROI. Job requirements

Bachelors/ Master s degree in Marketing, Communications or Engineering (Masters degree preferred

Minimum 10 years of experience in SEO or content marketing roles.

Proficiency in Google Analytics, Google Search Console, Google Tag Manager, SEMrush, and other SEO tools.

Proven experience in developing and implementing successful SEO strategies that drive measurable results.

Must have in-depth knowledge of SEO best practices, algorithms, and ranking factors.

Should have very good knowledge of Content Marketing.

Good to have knowledge & experience in HTML, CSS, JavaScript, Programmatic SEO, Technical SEO

Excellent written communication & problem-solving skills.

Passion to stay abreast of news and trends in SEO and online marketing.

Strong leadership and team management skills, with a track record of building and leading successful teams.

Strong communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.

Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Full time