Sr. Manager, Media Relations

Job Description

Description:

The National Retail Federation (NRF) has represented retail for over a century. Every day, we passionately stand up for the people, policies and ideas that help retail thrive. As the nation’s largest private-sector employer, retail contributes $2.6 trillion to the annual gross domestic product (GDP); no other industry comes close. Wherever the industry goes, the nation follows — so we’re committed to helping retail go further.

NRF has an excellent opportunity for a Sr. Manager to manage NRF's key media relations efforts which advance the organization's strategic goals, drive coverage of various initiatives and events and promote a positive industry narrative.

Essential Functions

Manage the development and implementation of NRF’s media relations efforts to advance NRF’s agenda, increase brand awareness and advance the interests of the retail industry

Draft press releases, statements and other materials relating to consumer and industry trends, research and NRF events

Cultivate relationships with reporters

Pitch stories to targeted media contacts and promote NRF initiatives and events

Provide timely information to the press and work to build a positive media narrative surrounding the industry

Collaborate cross-divisionally to develop messaging on consumer research, industry trends and economic issues

Identify opportunities for social media content for NRF branded channels

Manage media outreach and registration surrounding NRF events and activities, including Retail’s Big Show

Monitor consumer and industry trends and stay informed on issues impacting the retail industry

Support other internal and external strategic initiatives

Perform other duties as assignedRequirements:

Bachelor's degree in communications, Marketing, Journalism or a related discipline required

At least 4 years of communications or marketing experience

Excellent writing and editing skills and ability to message complex issues

Ability to work in a fast-paced environment with high attention to detail and strong organization skills

Disciplined self-starter with the demonstrated ability to work independently and as a member of a team, to concurrently manage and drive results on a variety of projects

Excellent decision-making skills, strategic insight, professional initiative

Familiarity of Cision or other PR and media databases

Effective presentation skills

Creative problem-solving skills

Excellent interpersonal and leadership skills

Ability to travel (up to 10%)

National Retail Federation (NRF) is an Equal Opportunity Employer. NRF is committed to the policy of an equal employment opportunity in recruitment, hiring, career advancement, and all other personnel practices. NRF will not discriminate because of race, color, sex, national origin, religion, age, sexual orientation, disability, past or present military service, or any other characteristic protected by federal, state and local law.