Digital Marketing Manager

Industry: Defense, Firearms Company (in a year they grew from 50 to 80 employees)

Candidate would need to be comfortable working in firearms

Position: Digital Marketing Manager

Team structure: The Digital Marketing Manager will have 5 people reporting to them (about 10+ in creative/marketing group total)

Environment/Culture: An eccentric/revolutionary boutique firearms company, the owner is a big part of the brand, does a lot of exotic hunting etc.

Location: Dover, NH (5 days onsite)

Reason for opening: expansion

Must Haves:

Analytics and Reporting

Strategy Development

Content Creation

Social Media

SEO/SEM

Email Marketing

Management (will be managing a team of 5)

Salary: starting at 80-105 with flexibility depending on experience

Growth potential: company growing rapidly

Key Responsibilities: Strategy Development:

Forge and execute holistic digital marketing strategies to meet organizational objectives encompassing sales, brand exposure, and lead generation.

Conduct thorough market research and analysis, scrutinizing competitor offerings and demographic data to inform strategic marketing decisions.

Establish precise goals, KPIs, and timelines for digital marketing initiatives, ensuring alignment with overarching business goals.

Content Creation:

Supervise the production of captivating digital content, spanning blog posts, social media updates, email newsletters, and multimedia materials.

Collaborate closely with graphic designers, copywriters, and other team members to craft top-tier marketing collateral.

Ensure all content aligns with brand identity, maintaining consistency in style, quality, and tone.

SEO & SEM Management:

Optimize website content and architecture for enhanced search engine visibility, ensuring seamless digital presence.

Oversee PPC campaigns across diverse platforms including Google Ads and various social media channels.

Monitor and analyze campaign performance, making necessary adjustments to optimize outcomes.

Social Media Management:

Devise and execute social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, and more.

Monitor social media channels, engaging with followers, addressing comments, and resolving concerns.

Analyze social media metrics to gauge engagement, reach, and growth, implementing corrective measures as needed.

Analytics & Reporting:

Track and analyze digital marketing metrics encompassing website traffic, social media engagement, and email open rates.

Prepare regular reports for senior management, spotlighting campaign performance, insights, and recommendations.

Utilize analytics to identify enhancement opportunities, driving data-informed decision-making.

Email Marketing:

Design and oversee email marketing campaigns, incorporating segmentation, personalization, and automation.

Monitor email campaign performance metrics including open rates, click-through rates, and conversion rates, adjusting strategies as required.

Ensure compliance with relevant regulations such as GDPR and CAN-SPAM.

Collaboration & Communication:

Foster close collaboration with cross-functional departments including sales, product development, and customer service, ensuring alignment of digital marketing efforts.

Communicate digital marketing strategies, objectives, and performance updates to senior management and stakeholders.

Stay Current:

Remain abreast of digital marketing trends, tools, and best practices.

Attend industry conferences, webinars, and workshops to stay informed of emerging developments.

Required Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field or equivalent practical experience.

Minimum of 3-5 years of hands-on experience in digital marketing or a related field.

Proficient understanding of SEO, SEM, and content marketing strategies.

Exceptional analytical, communication, and project management skills.

Ability to collaborate effectively and manage multiple projects concurrently.

Familiarity with email marketing platforms and practices.

Experience with CMS platforms such as WordPress or similar.

Preferred Qualifications:

Advanced degree or certifications in digital marketing.

Prior experience in team or project management.

Knowledge of web design and development principles.

Advanced copywriting abilities.

Proficiency in digital marketing tools and platforms including Google Analytics, Google Ads, X, and social media management platforms.

Initial Task List:

Take ownership of and maintain the social media strategy and plan.

Oversee and maintain the email and SMS strategy and plan.

Lead the implementation of new website initiatives.

Implement digital analytics software.