Programmatic Technical Account Manager

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like HuffPost to come.

Business Area: Business

Job Category: Revenue Operations

Salary: $105,000.00- $115,000.00 USD

Union Status: Non-Union

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Role

The Technical Account Manager is an integral role within BuzzFeed’s Programmatic Sales and Ad Operations team and will be responsible for managing the day-to-day execution and performance of our programmatic business. This role will be tasked with providing high-quality customer service as well as bringing programmatic expertise to the BuzzFeed tech and business teams.

This role will be based in New York City. All applicants must be near our New York City office.

You Will

Manage PMP Campaigns & Client Communication

Function as a center of internal programmatic expertise to assist internal partners and external clients with programmatic processes and activation

Maximize PMP campaign performance and revenue by preparing reports, analyzing data (performance and delivery), initiating upsell recommendations, and identifying tactical optimizations to further increase the success rate and renew/grow current business

Join sellers and/or account managers on client calls, meetings, and e-mail communication to answer tactical questions.

Setup and manage PMP campaigns across all clients, platforms & technology partners. Provide pre-and post-sales support to the sales team.

Troubleshoot & optimize issues on live campaigns.

Pull audience data and research why BuzzFeed provides a good alignment for an advertiser. / Assist with providing regular performance insights to clients and sales detailing performance, recommending optimizations, & proposing new opportunities

Analyze market trends and reporting to provide thoughtful and applicable data & insights.

Advise on Programmatic Best Practices

Provide guidance on best tactics (targeting, ad sizes, and formats) for specific goals & KPIs.

Partner across the organization to coordinate efforts between other cross-functional teams as necessary to help ensure campaign and account success, as well as broader programmatic competence and comfortability.

Develop insightful reporting for programmatic campaigns and top-spending PMPs to drive renewal.

Create strategic media plans in response to RFPs; work with the inventory team on avails for understanding sell-through and high-performance inventory, along with content packages, native ad units, and data solutions across BuzzFeed's portfolio.

Work closely with the Programmatic Sales team to develop strategies to identify top spending advertisers within the open auction and shift that spending to direct programmatic channels

Serve as tech strategist on all programmatic transaction types, including but not limited to PMP set-up & maintenance, programmatic direct, etc

Participate in technical calls with clients, DSPs, agency trading desks, & other buying platforms as requested.

Track recurring deal issues and communicate trends to team leads.

Work with the Product team for additional features & capabilities that will help achieve the goals of our programmatic partners.

You Have

5+ years of digital media experience with at least 2 years of direct experience in the programmatic media ecosystem

Deep knowledge of programmatic ecosystem: SSPs, DSPs, ad platforms, and ad operations is a must.

Experience within DSPs/buy side a plus.

Experience with STAQ a plus.

Proficiency with Excel/Sheets, as well as Google Slides or other presentation tools.

Strong analytical mindset

Must be comfortable in a client-facing role

You are able to thrive in a fast-paced environment that rewards a creative, hands-on approach

"If you need assistance or an accommodation due to a disability, you may contact us at . Requests received for non-disability related issues, such as following up on an application, will not receive a response."

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

A supportive, inclusive atmosphere on a team that values your contributions

Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more

An attractive and equitable compensation package, including salary.

A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.