Digital Media Coordinator

**This is NOT an entry-level position.

Our Digital Media Coordinators are…

Collaborative professionals who are dynamic, self-motivated, creative, detail-oriented and driven by results while working together as a team and creating a friendly environment that is supportive, respectful and fair while working toward the greater good of the company

Creative, resourceful & entrepreneurial spirit to proactively identify opportunities, solve problems & adapt nimbly to ever-evolving digital landscape. Deadline-driven, solution-oriented & effectively prioritizes and manages time

Ambassadors of French Cuff & its Core Values; Growth-Oriented, Relationship-Driven, Fashion-Driven, Professional

Committed and focused on building lasting relationships with our vendors and clients; creates a professional, fun and positive atmosphere to enhance the buying experience for FCB.

Innovative, dedicated, committed; gets it, wants it, and has capacity to do it.

Summary

Support the marketing team in developing and executing ecommerce & digital strategies and campaigns for French Cuff Boutique in order to drive traffic to both store locations and the ecommerce site. Develop strong relationships with both internal and external business partners to support company needs. Analyze trends and campaign performance to determine efficacy in client outreach and business drivers.

Key Job Responsibilities

Partner with Marketing Manager to manage website homepage & site content updates to be in line with company branding, marketing calendar and promotions

Lead site merchandising and regularly audit for functionality, customer experience & offering a personalized, compelling journey based off testing, analysis & competitive review

Proactively manage ecommerce catalog daily with new product deliveries, fits, product knowledge, & linked content

Maintain current knowledge in industry trends & all applicable emerging technologies to suggest new promotional strategies to reach greater audience depth & breadth

Research, test and implement online marketing strategies & integrations to improve ecommerce product performance & exceed digital KPI targets

Responsible for team communication, inventory movement and processing of web orders

Data entry and analysis of marketing reports including the performance of digital KPIs

Timely acquisition of images and marketing materials from vendors

Recalibrating and communication of digital marketing updates based on KPI and marketing scorecard performance to team

Collaborate with buying & visual merchandising team to enhance marketing strategies that support in-store product performance for a cohesive digital and in-store representation

Create & manage email campaigns in partnership with buying & marketing teams for time-relevant data

Analyze campaign performance & perform competitor campaign reviews to make data driven optimizations

Weekly on-brand creation & scheduling of content for social media such as reels, flat lays and styling videos

Work closely with departments across the organization to assist in their digital media specific responsibilities

Maintain schedules for marketing initiatives

Liaising and strengthening relationships with suppliers, clients & team with on-brand relationship-driven responses to online queries; provide a high level of customer service

Assists in the development and distribution of marketing and promotional materials

Assists Marketing supervisor in weekly campaigns, such as photo shoots, emails, social media, promotions and events

Creation and engagement of internal team and external partners in marketing incentives

Minimum Requirements

Education: 4-Year College Degree in retail/marketing related degree plan

1-3 years’ experience in retail/marketing

Experience in website & graphic design & maintenance

Strong writing, copyediting & communication skills

Working knowledge and application of retail KPIs

Strong eye for fashion, knowledge of current and timeless trends

High degree of organization, time management and attention to detail

Ability to travel as needed

Work weekend and evening events when needed

Address real-time customer service inquires at least 2 Saturdays/month

Great working knowledge of:

Shopify

Adobe Creative Suite

Microsoft Office Suite

Oracle & Google Analytics knowledge/experience is a plus.