Editorial Strategy Manager

Manager, Editorial Strategy and Planning

Hybrid - New York City, NY

12m. Contract – Potential for Extension/Conversion to FTE

We’re currently hiring a Manager to support our streaming client’s Audience Development within their Editorial segment. The team is deeply embedded within the broader Audience Development scope, integrating closely with CRM and other related functions. As the Editorial Strategy and Planning Manager, you will be responsible for curating content, leveraging product tools, and collaborating with the product team to enhance user engagement and retention on the platform.

Responsibilities:

· Develop and execute editorial strategies to engage and retain client’s audience, utilizing manual merchandising techniques and product tools

· Collaborate closely with the product team to ensure content is featured prominently and tailored to target audiences, leveraging segmentation and personalization algorithms

· Drive awareness and visibility of content on the platform through strategic placement and testing methodologies

· Analyze viewing habits and performance data to inform content placement and enhance user experience

· Work in partnership with cross-functional teams to test and implement new features and strategies aimed at optimizing audience engagement

· Make data-backed decisions to drive segmentation capabilities and enhance CRM and promotional efforts

· Act as a liaison between the editorial and product teams, facilitating communication and alignment on strategic initiatives

· Help solidify relationships between the editorial and product teams, advocating for the integration of editorial strategy into product development processes

Requirements:

· 3+ years of direct experience within Platform Merchandising, Editorial Strategy and/or Product Marketing, within Media/Entertainment/Streaming

· Bachelor's degree in a related field; Marketing, Analytics, Data Science

· Previous experience in product management or content strategy/scheduling preferred

· Proficiency in Microsoft Suite

· Experience working with project management tools, Airtable preferred

· Familiarity with Tableau or similar data visualization tools

· Strong managerial skills with the ability to lead and empower a diverse skilled team

· Excellent communication and interpersonal skills, with a proactive and self-starting approach

· Ability to thrive in a fast-paced, dynamic environment with minimal supervision