Digital Marketing Manager

DIGITAL MARKETING MANAGER AT ETERNZ

ABOUT ETERNZ:

As a meticulously curated platform dedicated to Jewelry, our core mission is to transform & elevate customers’ discovery and shopping experiences. We have partnered with exceptional brands and visionary designers, ensuring that customers have access to a collection of high-quality and trendsetting Jewelry. Our aim is to help brands acquire better and grow their business, enable distribution for national & international brands in India.

Founder: Arthi Ramalingam, 9+ years of experience in E-commerce, Second Time Founder in Jewelry Space, Marketing Leader (Ex-udaan)

POSITION OVERVIEW:

As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting quality traffic to the website/mobile and CAC is the core metric. You will be closely working with the founder to strategize Marketing Campaigns across channels.

CORE RESPONSIBILITIES:

As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic Expectation is that you love spending good amount of time on the ads dashboard, play with it and optimize campaigns for best ROAS. Your responsibilities will include:

KPIs include Website/Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort

Planning, executing, measuring, and reporting on performance across categories, brands and platforms (Meta and Google majorly)

Accountable for revenue, spends, visits, ROAS and conversion rate

Utilize strong analytical ability to optimize performance on all channels

Targeting, segmenting, campaign analysis and cohort analysis

Coordinate for creative and content direction for all customer touch points

Identify trends, insights, and new audiences to experiment and run A/B tests with

Plan and execute launches of new brands and collections

Collaborate internally with the team and business stakeholders to understand the business, brands and ideate creative strategies

Collaborating with agency partners to execute campaigns on (but not limited to) Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

DESIRED QUALIFICATIONS:

B.Tech, Bachelor's degree in Business Administration, Marketing, or related field;

2-4 years’ experience working in Digital Marketing Agencies/Roles in e-commerce Marketplaces

Deep understanding of digital environment and tools such as FB ads manager, Google ads, DV 360

Up to date with the latest trends and best practices in online marketing and measurement

Ability to think strategically, analyze data, and drive results.

Creative thinker with a passion for innovation and continuous improvement.

WHATS IN IT FOR YOU?

Very high ownership role in a fast-paced environment

Closely work with the founder & a super passionate team of people in building Eternz

Competitive salary commensurate

Fast career growth & appraisals

A dynamic and collaborative work environment- No hierarchy/Politics!

Health insurance

ADDITIONAL DETAILS:

We are an early-stage start-up and valuable achievements take time & efforts. And hence it is a 6 day work week & we strongly believe there is no substitute for hard work & passion!

We believe in speaking to customers regularly to build Eternz the right way and in being hands on with respect to every role

Location: HSR, Bangalore

Website: