Manager, Retail - Pharma

Job Description

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.Job Description

Point of Care Team Summary

The Point of Care team is responsible for development and ownership of the Point of care strategy and activation.

Position Summary

The Manager, Retail / Pharma is responsible for planning and managing the Point of Care media programs assigned to clients. Develops relationships with POC media partner, plans and coordinates projects, and works directly with the Point of Care media team and Strategy team.

The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain Publicis Point of Care partnerships.

Key Responsibilities

Knowledge

Firm understanding of how the agency works and how jobs flow throughout

Firm understanding of client’s business and goals

Understanding of how client business objectives translate into Point of Care marketplace strategies

Understanding of the overall Point of Care marketplace and partner landscape

Firm understanding of Point of Care partnership opportunities, deals and terms

Firm understanding of agency Terms + Conditions and Point of Care partner contracting process

Day-to-Day

Development of Point of Care RFPs

Creation of Point of Care tactical recommendation

Negotiation of Point of Care buys

Informs the Point of Care media plan based on marketplace intelligence supported by analytics

Leads coordination of data collection & analysis for Point of Care planning & activation

Point of Care media partner level investment forecasting

Contributes to business rules and parameters of the point of care engagement

Contributes to cross franchise strategy

Prepare HCP target list for dissemination to partners

Evaluation and selection of offices and tactics by brand

Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.

Responsible for managing timely delivery of Point of Care projects and tasks

Contributes Point of Care POVs

Contributes to ad hoc projects

Internal + External Relationships

Responsible for managing and prioritizing own assignments

Provides clear, regular communication regarding status of Point of Care projects

Develops relationships with Point of Care media partners

Collaborates internally with across capabilities and teamsQualifications

Exhibits professionalism, integrity, self-awareness, and an attitude of continuous improvement

Ability to multi-task, manage one’s time, and demonstrate personal organization to meet deadlines

Proven ability to lead people and projects

Strong written and verbal communication skills

Power-user of business IT software: MS Excel, Word, PowerPoint

Literacy of business intelligence software such as SQL, MicroStrategy, Datorama, etc. and an understanding of data manipulation

Adherence to agency procedures (on-time and accurate time sheets, performance conversations)

3-5 years of industry experience, preferably within media planning and/or buying for Point of Care, Out of Home, or HCP

Pharmaceutical industry a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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