Vice President, Fragrance Marketing

Job Description

Company Description

From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams.

Parfums Christian Dior is part of the LVMH Group.Job Description

The Vice President of Fragrance Marketing will lead the Fragrance Marketing team to ideate, design, and oversee the local marketing platform for Christian Dior’s Fragrance businesses across:

Core women’s fragrances

Core men’s fragrances

Premium fragrances and experiences

This position will also be the point person for the full Christian Dior brand expression during Key Consumption Periods (KCP’s) including Valentine’s Day, Mother’s Day, Father’s Day, and Holiday.

Through close cross-functional partnerships, bring marketing plans to life to achieve the Dior Fragrance growth objectives and contribute to overall Parfums Christian Dior profitability for the US and North America.

Principal Duties and Responsibilities:

Influence the development of the Fragrance product portfolios

Leverage consumer data points (quantitative, qualitative, competitive) to influence global marketing partners in creating products and offerings that are designed for success in North America – including product needs to fulfill portfolio gaps and specific sizes/formats to achieve specific consumer goals

Propose promotional and added value offers that maintain brand guidelines while addressing local market needs

Identify gaps in saleable offering to drive the full Parfums Christian Dior business during Key Consumption Periods

Identify opportunities for any non-saleable items needed to deliver sales objectives

Portfolio management to:

Improve differentiation within the existing fragrance offering

Identify opportunities for any product launches and discontinuations

Influence the development of communications that promote our fragrance franchises and hero products

Demonstrate an expertise of the competitive environment within the core women’s, core men’s and premium fragrance markets

Communicate monthly competitive activity (i.e., sales, trends, new launches, brand activations, media activity, in-store activity) to key global counterparts and local cross-functional teams

Identify differentiating angles, moments, and stories that Dior could leverage to build sales, market share, and improve category ranking

Coordinate with media teams on media briefs and media plans, especially identifying audience profiles, key targets, and new media opportunities

Lead the process of developing marketing assets to drive new launches, Key Consumption Periods, and hero products

Work with PR/Communications on influencer content briefs

Collaborate with Education/Events teams on specific activation messaging, materials, and requirements

Identify media asset needs with Media/eRetail teams to fulfill brand- and retailer-specific campaigns

Collaborate with eCommerce teams on product-page needs for visual assets, video assets, and SEO-optimized copy

Lead national (retailer-agnostic) brand marketing initiatives designed to achieve business goals and increase active Dior Fragrance clients including: sampling, GWP strategies, education/events calendar, seasonal calendar of priorities

Support Operational Marketing (especially Trade Marketing) to build marketing activation plans specific to each retailer and their unique client strategies

Partner with Visual Merchandising to conceptualize, develop, and execute in-store needs including Visual Weeks, Dior-specific permanent merchandising, brand statements within retailer-specific environments, etc.

Work closely with Retail Innovation teams on direct-to-consumer initiatives

Develop the vision for Dior’s fragrance distribution network (i.e., distribution strategy among wholesale and owned distribution channels), then partner with Operational Marketing on rollout and execution of guidelines

Identify which retailers to partner closest with for key launch moments and to drive on-going business

Collaborate with Operational Marketing to identify any selling needs to execute distribution at retailers, including: testers, point-of-sale fixtures, merchandising elements, promotional sets

Present Fragrance marketing strategy and initiatives at retailer meetings and at the annual Dior Commercial Conference

Lead pricing exercises for the Fragrance portfolio including gaining alignment on pricing strategy for on-going and promotional SKU’s

Oversee reporting of current sales trends and inform future forecast planning

Lead team on reporting retail sales and overall product performance monthly – setting annual and monthly Fragrance sales projections and continually revising annual projections based on YTD performance

Anticipate and react to changing sales trends to impact production forecasts – increasing forecast accuracy across both saleable and non-saleable items to reduce excess/obsolete inventory and avoid out-of-stock situations at retail

Supervise, lead, and develop the Fragrance team talents

Ensure daily activities are aligned to driving the strategic Fragrance priorities

Driving on-time delivery of business needs including procedures, forms, analyses, and reports critical to the execution of marketing plans

Lead accurate reporting and communication of information

Ensuring teams remain motivated and engaged

Developing business-analytic skills of the team and category-specific skills (i.e., fragrance evaluation, consumer behaviors)

Supervision Received:

SVP of Marketing

Supervision Exercised:

Two direct reports (Senior Director and Senior Manager)

Total team of five talentsQualifications

10+ years of Marketing experience in the beauty industry. Prior Fragrance experience required, experience in the North American market preferred.

Should be a strategic thinker, an “influencer,” a consensus builder, and excellent team player.

Must possess strong analytical skills, good oral and written presentation skills, as well as excellent computer skills, including Excel, and PowerPoint.

Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time.

Highly organized and detail-oriented.

A proven and successful people-management track record.

Experience being a North America local affiliate market with product development / global marketing teams abroad.

Working conditions include 60% office work, 25% travel, and 15% supervision.

One day maximum work-from-home per week.

Additional Information

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $250k-$275k.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.