Creative Strategist

Who We Are

Founded in 2012, Purplle.com, a unicorn startup, is one of India’s largest e-beauty destinations with more than 7 million monthly active users. Our platform covers over 1000+ brands with nearly 50,000 products, available on its website and app. Supported by marquee investors like Verlinvest, Sequoia Capital India, Blume Ventures & JSW Ventures, Purplle is one the most exciting firms in the beauty and care space.

Role Titles: Creative channel producer : Fiction / Creative Producer / Creative Campaign Executive

Who You Are

A social media savvy person who lives and breathes content, and has a keen sense of the latest trends on social media.

Proven experience in marketing either influencer marketing, digital marketing, or content creation, preferably in YouTube.

A self-starter who wants to accelerate their career path, while making great content along the way.

Excellent writing skills with a keen eye for detail and creativity.

What You’ll Be Doing

Identify regional consumer insights through research and trending social media content, and understand how it can be adapted to our specific use cases.

Write unique video concepts for our in-house beauty brands to co-create content that is highly authentic and relevant to end-consumers

Analytical mindset with the ability to interpret data and derive actionable insights.

Tailor marketing campaigns to specific regions, taking into account cultural nuances, preferences, and trends prevalent in key states

Look to continuously improve the benchmarks in terms of content quality and content efficiency, number of experiments, etc

Work with internal teams to plan and test new brand campaigns using influencers.

Storyboarding and crafting unique narratives and hooks for influencers and products

What Skills You Should Have

Savvy social media user in tune with beauty trends and influencers

Creative thinking and ability to understand what consumers want to watch while multi-tasking

Excellent communication and writing skills in English

Fluency in languages like Hindi/Tamil/Telugu/Malayalam/Bangla/others would be a bonus.

Basic knowledge of tools like Powerpoint and Excel.