Assistant Manager - KAM (Retail)

JD – Assistant Manager- KAM (Retail)

Responsibilities:-

Business Development:-

Maintain a pipeline of target MT accounts

Make pitches to new accounts - calls, meetings, visits

On board new accounts - Agreement, TOT, Assortment, NIF, First Order, Asset & VM, Launch plans

Relationship building with retailers at buyer, store and DC levels as required

Conduct data analysis of each account, prepare reviews, and identify opportunities to drive business

Assist in preparing material for Key Accounts meetings and JBPs

Create internal deck for presenting new account information and proposal for review and approval

Sales:-

Monthly sales plan by account at Tertiary, Secondary, Primary levels and by Com, SKU

Promotion and incentives planning by account

Coordinate with retailer to get scan and SOH data for Inv and PO

Collaborate with Field Manager to ensure BA and Merch productivity

Market visits to track execution, competition deals, gather intelligence from field, guide merchandizers and BA

Arrange in-store execution elements working with VM and POS

SCM:-

Plan first order of new accounts based on allocations and distribution points

With retailer scan and SOH data, create POs and STOs for category managers - go VMI

Work with D&K DC and Retailer DC / CM as required to ensure availability in stores

Maintain healthy inventory levels in all the buckets - saleable, excess, CTE, expiry, damaged at Retailer and suggest corrective actions to CM to balance out

Process:-

Plan AOP in details by Account and review monthly results and variance

Sales Reviews with all stakeholders - internal team, retailer, distributor, Field Manager

Create tools, templates, process documents, collaterals, pitch material etc to manage MT business

Understand and follow retailers’ processes related to MDM, Listing, Ordering, Invoicing and Accounting for smooth operations

Qualifications:-

MBA preferable

2~6 years of KAM or KAM support experience with major FMCG brand

Experience with Physical Retail, not E-Comm platforms

Data analytical skills

Attention to detail

Excellent written and verbal skills

Collaboration and team skills

Other Points:-

Location – Kolkata

Language skills – English fluent, medium fluency in Hindi required