Analyst II, Email Marketing

Overview:

At Spirit, our mission is to deliver the best value in the sky and be the most successful airline on Earth! We are leaders in providing customizable travel options and make it possible for our Guests to venture further and discover more than ever before by serving destinations throughout the U.S., Latin America, and the Caribbean! Imagine making your mark on an organization introducing 100’s of new aircraft that will double our fleet!

Fly With A Winner: We are proud to be recognized by LinkedIn as a Top Company in the Travel & Hospitality industry. Our constant growth and improvement mean boundless career opportunities. Team Members develop their careers rapidly while building key skills that drive long-term success.

The Giving Spirit: We are committed to inspiring positive change in the cities where we work and live. That starts with giving back through Corporate Social Responsibility and The Spirit Airlines Charitable Foundation.

Be Yourself: We want Team Members to feel empowered to bring their whole self to work and contribute to our success – that’s why we’re committed to building progress in the areas of Diversity, Equity, Inclusion and Belonging. Our Spirit Family is strong, not despite our differences, but because of them.

Travel The World: We offer competitive base salaries with robust health & welfare benefits, including travel & flight benefits for you and your family.

Responsibilities:

The Email Marketing Analyst II supports the development and execution of transactional and multichannel promotional campaigns to ensure our Guests are informed about their upcoming flights and the right message is delivered to the right audience at the right time. This position also supports operational and revenue goals.

Provides tactical support to the Email Marketing Manager and stakeholders in the Loyalty and Vacations team on the development of upcoming campaigns and efforts.

Develops Executive Communications, market-specific emails and campaigns related to new or resumed service in defined markets.

Supports our promotional email, website content and select SMS/PUSH campaigns, both in implementing new efforts and troubleshooting issues.

Creates and continuously optimizes campaigns for better engagement: segmentation, messaging, and template design inclusive of testing roadmap.

Undergoes scheduled quality control audits on email campaigns to verify Brand compliance and email best practice.

Aides in the implementation of our customer email journeys and provides valuable feedback to improve performance.

Works with our web team to continuously improve our homepage banners and landing pages KPIs

Qualifications:

Bachelor’s degree or equivalent experience in Marketing, Communications and/or related field.

2+ yrs relevant email marketing and direct to consumer marketing exp required; travel, retail, e-commerce industry or email marketing agency preferred.

Understanding of email marketing including audience segmentation, A/B testing and email metrics.

Knowledge of CAN-SPAM regulations to ensure compliance.

Experience with ESPs, Oracle Responsys platform preferred.

Strong troubleshooting and problem-solving skills to provides quality assurance on creative deliverables.

Strong communication (oral and written) and presentation skills.

Highly organized and detail-oriented.

Self-driven, comfortable with fast-paced working environment; and able to work under pressure with tight deadlines.

Building Relationships, Think Critically, Communicate Clearly.

Exerts up to 10 lbs. of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. involves sitting most of the time but may involve walking or standing for brief periods of time.

Hybrid.

We offer a competitive salary and comprehensive benefits to our team members including medical, dental, STD, LTD, life insurance, 401(k), paid time off, travel benefits, and much more. We strive to maintain a professional, yet friendly environment and promote professional and career development for our Team Members.

#LI-MC1

EEOC Statement:

Spirit Airlines is an Equal Employment Opportunity employer. All aspects of employment are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state, or local law.

Permanent