Marketing Assistant Manager, Lay's brand communication, E4E Platform

The role is key to drive growing momentum of China E4E business.

Responsibilities

Deliver Business

Develop E4E platform development strategy

Track business momentum and identify issues and opportunities of current E4E portfolio, including Taro and Sweet Potato lines

Consumer education

Lead Taro/Sweet Potato brand build agenda to deliver consumer proposition

Breakthrough consumer education with precision at scale and effienciency

Qualifications

Independent project leadership to bring cross-functional teams together to deliver OTIF

Strong creativity to unlock new ways of doing innovation & brand communication

Literacy in both spoken & written Chinese is a must;

Basic knowledge of Marketing innovation/ Campaign development / Consumer Insights / Market research

6+ years of proven experience in marketing, preferably with FMCG

Working experience on marketing innovation is important capability or this role

Passionate on brand marketing and innovation

Strong data analysis skill, logical thinking with a clear mind

Very committed and accountable with high sense of responsibility to follow things through regardless of challenges

Great collaboration and communication skills

Creative, open minded and digital savvy

Differentiating Competencies Required:

Strategic thinking and business sensitivity.

Capability to track and analyze business to identify issues and opportunities

Product innovation experience

Salaried